Audiences Webinar

Are you a fan of Mari Smith? So are we! Let’s talk …

If you’ve been following Mari, you know how important it is to deliver the right message to the right customers at the right time. Otherwise, your ads feel intrusive, irrelevant and impersonal. You might as well yell, “Hey you! Look at meeeeee!”

Unfortunately, most advertising is not well targeted to the audience it’s intended to reach. Most marketers and media buyers may not even know who they are actually reaching because of the lack of audience transparency in the industry.

The real question is:

“How can you deliver the right message at the right time to the right people?”

There is a better way to find and activate against your desired target audiences – whether you want to reach current buyers, switch those who are already buying your category or launch a new brand.

It starts by knowing who is buying what. With this information, CPG advertisers and their agencies can make better campaign targeting decisions and deliver more relevant messages to the right consumers.

Free Offer: Get a FREE Audience Sizing of Your Brand

Find out the size of your true target audience based on who is already buying your CPG brand or category so you can improve your targeting and the ROI for your campaigns.

Which brand-specific audience would you like to receive an estimate for? (choose one below)

Lapsed – Households that haven’t purchased your brand in the most recent 26 weeks but did buy the brand in the 26 weeks prior
Switchers – Households that purchase your brand and other products in the category
Category Increasers – Households that have increased their spend in the category in the most recent 26 weeks

Watch Our Webinar on Audience Targeting for Your CPG Ad Campaigns

Find out how to stop yelling into a crowd. This webinar will show you the easiest and most effective way to grow your CPG brand through better audience targeting. You’ll also learn the right questions to ask your data providers to ensure that you are getting the data the supports your business goals.

Click below to view the webinar and/or slides. Read a short summary of the information here. And don’t forget to complete the form above to get a free audience sizing for your CPG brand.

Contact us at IRIMedia@IRIworldwide.com with any questions.

Webinar Deck