Audiences Webinar

Target the Right CPG Ads to the Right Consumers

Then, connect the dots between what consumers view and what they buy

CPG advertisers struggle to know if the ads consumers saw led to more sales. This is because most CPG purchases occur offline and anonymously, and are made well after the ad is seen.

But, as marketers increase online ad spend, they need to know the true impact on product sales - including sales happening offline.

IRI's integrated purchase, loyalty and other data sets tells advertisers who their best targets are, and how and when to reach them.

Now, you can identify who is really in the market for a certain product at a certain time and personalize communications to them - reducing wasted ad dollars and improving sales lift 3-4x.

Thanks again for your interest in our Audiences webinar – the recording and presentation slides are below. Be sure to check out the free audience sizing offer below, and contact us at IRIMedia@IRIworldwide.com with any questions.

Webinar Deck

FREE OFFER

Get a FREE audience sizing of your brand to find out how to bridge the gap between what consumers see online and how it impacts offline shopping behavior so that you can drive improved ROI for your campaigns

Which brand-specific audience would you like to receive an estimate for? (choose one below)

Lapsed – Households that haven’t purchased your brand in the most recent 26 weeks but did buy the brand in the 26 weeks prior
Switchers – Households that purchase your brand and other products in the category
Category Increasers – Households that have increased their spend in the category in the most recent 26 weeks