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Get Better Results From Your Shopper Marketing Programs with Ansa

Designed specifically for digital shopper marketing, IRI's Ansa is a SaaS platform that runs in the background of your campaigns to automatically target optimize and measure your shopper marketing campaigns, based on IRI's daily store-level point-of-sale data.

75% of shopper marketing campaigns get 6% more sales lift when they use Ansa.

Watch the video to see how it works:


Advertisers pay IRI absolutely nothing for Ansa, so getting Ansa is incredibly easy!

All you need to do is ask for "Ansa Inside" from any of our ad platform partners:

List of Ansa's ad platform partners

Want to learn more? Reach out to to schedule a time to see Ansa in action.