Four Early Insights About Amazon Prime Day
2021 marks the 7th year for Amazon Prime Day. New research from IRI’s Survey Practice uncovered four early insights from shoppers' researching and anticipated buying frenzy:
1. Shopper research likely leads directly to the "buy now" button.
2. There's a greater impact on share of wallet than customer acquisition.
3. Gen Z and younger millennials are thinking about building their nests.
4. Shoppers are playing Deal or No Deal, or maybe Let's Make a Deal.