Four Early Insights About Amazon Prime Day

2021 marks the 7th year for Amazon Prime Day. New research from IRI’s Survey Practice uncovered four early insights from shoppers' researching and anticipated buying frenzy:

1. Shopper research likely leads directly to the "buy now" button.

2. There's a greater impact on share of wallet than customer acquisition.

3. Gen Z and younger millennials are thinking about building their nests.

4. Shoppers are playing Deal or No Deal, or maybe Let's Make a Deal.

Download the IRI reports below for consumer insights about Amazon Prime Day

Amazon Prime Day

Is Amazon Creating an Expectation it Can Fulfill?

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Expectation vs. Reality

How Consumers' Prime Day Shopping Plans Unfolded

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(Amazon) Prime Your Survey Insights

To learn more about IRI's Amazon Prime Day research, including how we can power insights for your business, reach out to

About IRI's Survey Practice

IRI increases speed to business impact by offering clients a portfolio of survey solutions and ways of working that reduce the friction between issue and insight. Our scan, receipt and shopper loyalty panels allow us to 1) find people that other firms can’t due to our verified purchase information, 2) use consumers’ attitudes and motivations to explain and anticipate their choices and 3) monitor the relationship between consumers’ attitudes and behaviors over time.