AI for Marketing and Product Innovation

Powerful New Tools for Predicting Trends, Connecting with Customers and Closing Sales

IRI’s president and CEO, Andrew Appel, shares his secrets to using artificial intelligence and machine learning to predict trends, connect with customers and close sales in a brand new book co-authored by Unilever’s Stan Sthanunathan and MachineVantage’s Dr. A. K. Pradeep.

This book offers a non-tech guide to AI and ML — the technologies that stand poised to revolutionize the way we sell. The technology continues to grow and while the capabilities that make these tools world changing for marketers are already here, they aren’t necessarily being used. This book goes beyond the “what” and will show you the “how.”

Discover the true impact of AI and ML from real-world examples. Learn the thinking, best practices and metrics needed to help take the next leap in the evolution of customer connection.

Proceeds from the book will benefit Mick Ebeling’s Not Impossible Labs.

AI for Marketing and Product Innovation will be available Dec. 6 in the U.S. and Dec. 18 in the U.K. and India.

Order your copy today!


More on Artificial Intelligence and Machine Learning from IRI

At this year’s 2018 IRI Growth Summit, Andrew Appel gave a keynote on Staying One Step Ahead in an Era of Rapid Change. Watch the full video here:


We recently released a white paper, “The Next Frontier: Leveraging Artificial Intelligence and Unstructured Metrics to Identify CPG Growth Pockets and Outperforming Brands.” We identify how to gain an edge by identifying where to play; whom to buy or draw inspiration from; and how to use a set of nontraditional, unstructured metrics and AI to predict areas that will become future growth pockets before they manifest themselves among the traditional measured channels.

Earlier this year, we implemented AI and ML enhancements for our offerings to improve the cutting-edge analytics solutions we provide for CPG brands, over-the-counter health care organizations, retailers, and media companies. These enhancements help marketers to leverage disruptive technology while uncovering and harnessing real-time insights to drive growth.