The State of AI
Hear the brand, agency, media + tech point of view on the current state of AI: from opportunities in new tech and measurement mechanisms, to changes in creative and talent resources, to risks in brand safety & fraud.

Time: 9.15 a.m. ET
Location: Tech Stars Stage (Level 2: Stage 5)

So Much Data…So Little Time
Today's brands have endless amounts of information on their customers including behavioral data such as how often they visit your website, demographics like geographic location, and purchase history on how much they spend. Data comes in from multiple devices and locations, including offline activity. Most brands are still struggling to manage all this data and use it to actually make smarter advertising decisions and deliver intelligent interactions. This panel will discuss how brands can extract more from their data.

Time: 10:45 a.m. ET
Location: Culture Builders Stage

How can Brands Optimize the Reach of TV by Improving ROAS?
From location data to census-level viewership, brands have an entirely new set of tools to measure the efficacy of their TV ads, and to parlay that knowledge into smarter media planning, audience targeting, and attribution.

How are forward-thinking advertisers harnessing location and TV data throughout the life cycle of their TV and digital campaigns? Join us for an afternoon of data, demos, discussion and drinks as we explore the next generation of TV attribution. 

Time: 3:00 p.m. ET

Location: Place IQ Offices, 5 Bryant Park, New York, NY

Measurement On Demand
Hear the brand, agency, media + tech point of view on the current state of AI: from opportunities in new tech and measurement mechanisms, to changes in creative and talent resources, to risks in brand safety & fraud.