Welcome 8th & Walton Subscribers!

AI for Marketing and Product Innovation

Powerful New Tools for Predicting Trends, Connecting with Customers and Closing Sales

IRI’s president and CEO, Andrew Appel, shares his secrets to using artificial intelligence and machine learning to predict trends, connect with customers and close sales in a brand new book co-authored by Unilever’s Stan Sthanunathan and MachineVantage’s Dr. A. K. Pradeep.

This book offers a non-tech guide to AI and ML — the technologies that stand poised to revolutionize the way we sell. The technology continues to grow and while the capabilities that make these tools world changing for marketers are already here, they aren’t necessarily being used. This book goes beyond the “what” and will show you the “how.”

Discover the true impact of AI and ML from real-world examples. Learn the thinking, best practices and metrics needed to help take the next leap in the evolution of customer connection.

Our raffle is now closed, but books are still available for purchase.

Order the book today!