Media

IRI CRM ACTIVATION

Activate your marketing campaigns using integrated purchase behavior and other vast key data sets, all in one place.

Why IRI CRM Activation?

Automates recurring campaigns,
tracks and forecasts budget across multiple channels

Micro-targets shoppers for 1:1 personalization
leveraging integrated data sets in IRI Liquid Data®

Creates dynamic content and delivers automated campaigns  
across any channel
 

Measures campaign activity, spend and effectiveness  
and improves marketing mix decisions, sales lift and ROI.

Companies often have data stored in disparate systems, making it hard to access and synthesize when trying to create , launch  and then measure impactful marketing campaigns. IRI CRM Activation provides a powerful platform, underpinned by several of IRI’s leading solutions and consisting of fully integrated data, to easily automate, activate, measure and optimize campaign performance.

IRI CRM Activation sits within IRI’s leading technology platform, IRI Liquid Data, leveraging pre-integrated data sets and visualization to significantly improve campaigns with precision targeting, measurement and optimization. The solution brings together several capabilities in a single place: IRI Audiences, including ProScores® Audiences, which identifies shoppers more likely to purchase a product or category; Verified Audiences, which taps into frequent shopper loyalty data and actual purchase behavior, and IRI Audience Builder, which allows marketers to create specific audiences for campaigns on the fly. It also includes IRI’s machine learning-driven 1:1 Personalization Engine and IRI Marketing Foresight, which optimizes campaign marketing mix, as well as tracks, forecasts and plans spend and performance across multiple channels. Additionally, IRI CRM Activation includes the capabilities of IRI Lift, which provides quicker and more precise measurement and optimization while a campaign is still running.

Marketers that use IRI CRM Activation can target the right consumers through the right channel with the right personalized content and at the right time. It allows marketers to reach and activate their highest opportunity shoppers, using both purchase history and machine-learning algorithms that predict what offers shoppers will respond to. The solution also effortlessly integrates with marketers’ owned and bought media for automated delivery and capturing consumer interactions. As a result, marketers are more precise in their targeting and more personalized in their communications.

MICRO-TARGETING AND OMNICHANNEL ACTIVATION
MULTI-TOUCH CAMPAIGN AUTOMATION
CO-OPERATIVE RETAILER/MANUFACTURER CAMPAIGNS
PRIVATE LABEL MARKETING
MESSAGE AND CREATIVE TESTING

CLIENT SUCCESS STORY 

Email Campaigns Delivering Sales

A leading grocery chain wanted a more integrated and reliable way to plan, activate and measure its email marketing campaigns for improved sales. IRI CRM Activation was able to integrate the retailer’s shopper loyalty data into its campaigns to create significantly more targeted audiences and offers.  

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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