Media

IRI LIFT™

Use the industry’s only on-demand and always-on measurement solutions, and get results during the first weeks of a campaign. Then, access a wide range of optimization algorithms for real-time audience redirecting.

IRI LIFT™

SEE HOW IT WORKS

 

Why IRI Lift?

More Accurate
Based on the largest frequent shopper program data and incorporating POS, panel and causal data

More Granular
Results across individual marketing tactics such as channel, creative, publisher, placement, targeting segment and many others

Faster  
Performance available within weeks of campaign starts, enabling in-flight optimization
 

Leading Technology
Self-service technology platform, IRI Liquid Data®, providing maximum flexibility for users

Improve your return on advertising spend (ROAS) by up to 70%.

Most existing measurement tools can’t support in-flight ad measurement and optimization and don’t provide results until at least eight weeks after a campaign ends. Marketers regularly miss real-time opportunities for performance improvement mid-campaign. 

IRI Lift provides the fastest campaign reads in the market, available just weeks after the campaign starts, as well as the ability to adjust a campaign while it is in flight. It also captures all-outlet point-of-sale, consumer panel, frequent shopper program and TV advertising data in addition to macroeconomic factors, health and wellness attributes, and more than 20 causal variables. IRI Lift’s speed-to-results and accuracy drive faster insights and better, more reliable campaign results.

The solution is also leveraged via our Unified Marketing Measurement, which provides a unique closed-loop measurement approach to ensure that your portfolio, brand, campaign and audience performance metrics from both your longer-term and shorter-term measurement initiatives are integrated, providing you a single source of truth.

NEW PRODUCT LAUNCH
IN-FLIGHT ROAS OPTIMIZATION
CREATIVE TESTING
AUDIENCE REFINEMENT
CROSS-CHANNEL MEASUREMENT

CLIENT SUCCESS STORIES 

Identify In-Flight Campaign Opportunities

A top food manufacturer used IRI Lift to measure and optimize its campaign performance, allowing them to understand sales lift and identifying an opportunity to increase sales lift an additional 40 percent. 



 

Uncover Key Insights for Campaigns

Sun Products used IRI to analyze multiple campaigns across brands, identifying that a DVD promotion had a 700 percent higher return than other campaigns, as well as other insights that could be applied to future campaigns.

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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