Media

INSIGHTS AND PLAN

Plan your TV advertising spend around audiences that are more likely to buy. 

IRI TV Planning

SEE HOW IT WORKS

 

Why IRI TV Planning?

Increased Reach
the target population

Lower Costs
on media buys

Improve Campaign Efficiency
with smarter media buys

Achieve 10-25 percent in media efficiencies.
Ads must reach targeted shoppers in order to be effective. Without the right granular purchase information that’s connected to media viewing information, your advertising spend is wasted on people who don’t and won’t buy.

With IRI TV Planning, advertisers can target their own brand buyers, competitive brands, category shoppers and custom research segments. This improves ad efficiency and return on advertising spend as companies can allocate media spend to broadcast outlets that reach those most likely to purchase.



QUANTIFY IMPACT OF RECOMMENDATIONS
IDENTIFY PUBLISHERS/NETWORKS
REACH THOSE MORE LIKELY TO BUY

CLIENT SUCCESS STORIES

Identify the Best Audiences for TV Ad Buys

A confectionary company wanted to optimize its television advertising by networks, dayparts and shows. Using IRI’s recommendations allowed the client’s brand to achieve a $1.8 million increase in TRPs. LEARN MORE

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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