Achieve 10-25 percent in media efficiencies.
Ads must reach targeted shoppers in order to be effective. Without the right granular purchase information that’s connected to media viewing information, your advertising spend is wasted on people who don’t and won’t buy.
With IRI TV Planning, advertisers can target their own brand buyers, competitive brands, category shoppers and custom research segments. This improves ad efficiency and return on advertising spend as companies can allocate media spend to broadcast outlets that reach those most likely to purchase.
QUANTIFY IMPACT OF RECOMMENDATIONS
REACH THOSE MORE LIKELY TO BUY
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us