Every moment of every day, consumers talk about brands online. With millions of sites offering ways for consumers to express their opinions, online conversation can spread in mere minutes. This can have a powerful impact - positive or negative - on your brand.
IRI Social Advantage delivers fast, deep and broad monitoring of online consumer conversations that will inform your strategies to grow and protect your brand. It also connects these conversations to real-time sales data. Companies can drive brand growth while avoiding potentially costly mistakes.
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A major specialty tea manufacturer had a 13 percent dollar sales decline while competitor sales were up. With IRI Social Advantage, the client learned it needed to revert back to the original packaging to halt declines and grow sales. LEARN MORE
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us