Media Solutions That Improve Your Sales and Drive Your Campaigns

IRI's end-to-end solutions ensure that advertisers and their agencies have the insights they need to plan better campaigns, target and activate the right audiences, and measure and optimize results.

Consumers are being bombarded with irrelevant ads. Are yours hitting the mark?


Improve your return on advertising spend by up to 70 percent with the IRI Personalization Suite, which uses the broadest and most granular data assets and real-time analytics to help you deliver more targeting advertising. 

 


Determine the Right Audiences

Plan your campaigns to reach the right targets and avoid wasting your media dollars. Read More


Optimize Campaigns In-Flight

Understand how you can make your campaigns more effective while they are still running. Read More


Measure Performance

Get granular insights into how your campaigns performed - and how to improve next time. Read More

Who We Help

MANUFACTURERS
RETAILERS
AGENCIES
PLATFORMS
TV NETWORKS
PUBLISHERS

News, Insights and Events

IRI In-Flight Measurement Optimization offers the industry’s earliest, fastest and most accurate real-time, purchase-based insights into ongoing digital marketing campaign performance. Read More

Find and activate against your desired target audiences – whether you want to reach current buyers of your product, switch buyers in the category to your product or launch a new brand. Read More

The breadth of sales data from loyalty cards can make the connection between exposure and purchase, giving marketers the ability to determine which specific elements of an ad influenced purchase. Read More

The results of a study for 5-hour ENERGY® shots demonstrates the power of using social media influencers in consumer packaged goods marketing. Read More 

During its fourth trip to Cannes Lions, the IRI Media Center of Excellence participated in several thought-provoking discussions on how the advertising industry can create more impactful campaigns. Read More

As CPG advertisers continue to grow their online media spend, they will need to better understand how what consumers see online influences their offline shopping behavior. Read More

How We're Different

SHOPPER LOYALTY AND PURCHASE INSIGHTS
Based on more than 500 million loyalty cards
 
IRI LIQUID DATA®
Cloud-based big data and analytics platform
INTEGRATED DATA AT MASSIVE SCALE
POS, loyalty, social, media and other data sets
GRANULAR OMNICHANNEL AD EXPOSURE TRACKING
Trillions of media exposures across TV, display, video, social and mobile
PARTNER EXPERTISE
Distinct and expanding data sets and innovative analytics capabilities from leading partners in the industry

What Our Clients And Partners Are Saying

 
 



 
 

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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