Media Solutions That Improve Your Sales and Drive Your Campaigns

IRI's end-to-end solutions ensure that advertisers and their agencies have the insights they need to plan better campaigns, target and activate the right audiences, and measure and optimize results.

Consumers are being bombarded with irrelevant ads. Are yours hitting the mark?


Improve your return on advertising spend by up to 70 percent with the IRI Personalization Suite, which uses the broadest and most granular data assets and real-time analytics to help you deliver more targeting advertising. 

 

INSIGHTS AND PLAN
Understand what drives consumer purchase behavior and then plan advertising across channels.

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TARGET AND ACTIVATE
Create tailored and precise projected, verified or custom audiences on the fly with a direct link to buyers.

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MEASURE AND OPTIMIZE
Closed-loop measurement and in-flight optimization solutions provide more reliable results within weeks of a campaign’s start.

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Who We Help

MANUFACTURERS
RETAILERS
AGENCIES
PLATFORMS
TV NETWORKS
PUBLISHERS

Media News, Insights and Events

The IRI In-Flight Measurement Optimization solution seamlessly combines two analysis methodologies to provide CPG manufacturers and retailers with the industry’s earliest, fastest and most accurate real-time, purchase-based insights into ongoing digital marketing campaign performance. Read More

Find and activate against your desired target audiences – whether you want to reach current buyers of your product, switch buyers in the category to your product or launch a new brand. Read More

The breadth of sales data from loyalty cards can make the connection between exposure and purchase, giving marketers the ability to determine which specific elements of an ad influenced purchase. Read More

Custom audience segmentation and measurement methodologies can now provide deterministic audiences and offline attribution to confirm the impact of influencer marketing on sales. Read More

How We're Different

SHOPPER LOYALTY AND PURCHASE INSIGHTS
Based on more than 500 million loyalty cards
 
IRI LIQUID DATA®
Cloud-based big data and analytics platform
INTEGRATED DATA AT MASSIVE SCALE
POS, loyalty, social, media and other data sets
GRANULAR OMNICHANNEL AD EXPOSURE TRACKING
Trillions of media exposures across TV, display, video, social and mobile
PARTNER EXPERTISE
Distinct and expanding data sets and innovative analytics capabilities from leading partners in the industry

What Our Clients And Partners Are Saying

 
 
 
 
 

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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