MARKET PERFORMANCE AND STRATEGY
Increase sales up to 150 percent for CPG brands and categories online.
Companies and brands that are winning online know that e-commerce is more than just another sales channel – it’s a powerful marketing tool. As consumers increasingly expect improved shopping experiences, brands and retailers need a solid foundation to ensure e-commerce focuses on the shopper in order to drive high-impact growth. IRI’s e-commerce solutions identify how shoppers are behaving online, provide a 360-degree view of the e-commerce universe and its retailers, and help companies know exactly where to invest to drive growth online.