We deliver growth to CPG manufacturer, retail, OTC health care and media clients through our six key areas of expertise:

Market Performance and Strategy

How can you achieve growth in a mature market? Are you missing key innovation or category opportunities? From market measurement/point-of-sale (POS) tracking to in-store performance audits and forecasting, our market performance and strategy solutions will help you understand your brand’s position and how to grow.

Consumer and Shopper

The future of CPG is about bringing a custom marketing strategy to each consumer on demand. Our Consumer and Shopper solutions focus on deep shopper insights, segment planning, opportunity sizing and activation strategies that empower companies to “win” the sale and the shopper.

Analytics and In-Market Execution

Deciphering vast amounts of data to find new opportunities with manufacturer and retailer partners is the Holy Grail for any business. Whether you want to optimize your pricing, promotion or assortment, or be more productive with a particular retailer, we help you analyze and determine the best path.

Media

Are there ways for you to better maximize your media spend? Did your advertising lead to any sales? Our Media solutions include household level, cross-media exposure tied to actual purchases for deeper insights, targeting, activation and measurement.

Retail

The world of retail is evolving quickly, from experimentation with new brick-and-mortar store formats to the rising impact of e-commerce. Consumer preferences and expectations are also changing, including where they shop and what they buy. To win, retailers and their supplier partners need faster access to integrated insights which are supported by technology that enables faster decision-making and better collaboration.

Manufacturing

Growth is challenging to find in the consumer packaged goods industry. A rapidly changing purchase landscape, an increasingly fragmented media environment, and consumers’ evolving needs and expectations means more complexity and more competition for your brand/s. IRI is here to help you make sense of it all and find otherwise hidden opportunities for growth. We are proud to have been doing this for the world’s largest CPG manufacturers for almost four decades.

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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