Offers access to online point-of-sale data from leading retailers to deliver more granular insights into purchase behavior
CHICAGO – Sept. 14, 2017 – IRI®, the global leader in innovative solutions and services for consumer, retail and media companies, today announced it is expanding its E-Commerce Solutions Suite with the addition of the IRI E-POS Measurement Solution, which will offer clients a granular look into categories, brands, individual items (UPC level) and weekly level data on e-commerce purchases based on actual point-of-sale data from individual retailers at scale for the first time. In doing so, IRI has created a diagnostic tool that aligns the reporting of online sales with methods already in place for brick-and-mortar stores, leveraging the largest available collection of online sales data in the marketplace.
IRI E-POS Measurement Solution will provide aggregate online POS data from a group of large grocery, drug, mass merchandise and club store retailers as well as leading online pure play retailers.
“A deep understanding of e-commerce and the factors influencing online purchase behavior is critical to understanding sales performance and consumer habits broadly,” said Robert I. Tomei, president of Consumer and Shopper Marketing and Core Content and Insight Services for IRI. “As part of our complete E-Commerce Solutions Suite, IRI will now be able to leverage actual POS data to provide marketers with a diagnostic tool that compares online and offline purchasing trends, offering a comprehensive look at what’s happening overall in the marketplace.”
IRI’s E-Commerce Solutions Suite includes the proprietary measurement, tracking and segmentation platforms E-Market Insights (a shopper database of more than 9 million households), Omnichannel Shopper Behavior Insights and Digital Path-to-Purchase.
IRI E-POS Measurement Solution will be available for release to clients in October 2017 and will be fully integrated into the IRI Liquid Data® platform.
About the IRI Partner Ecosystem:
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as 84.51°, Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Pinterest, Oracle, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
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