Press Releases

IRI Finds AI and Unstructured Metrics Will Uncover New CPG Growth Pockets and Level Playing Field among Large and Small Organizations

October 17, 2018

The latest IRI® Point of View, “The Next Frontier: Leveraging Artificial Intelligence and Unstructured Metrics to Identify CPG Growth Pockets and Outperforming Brands,” identifies how to gain an edge by identifying where to play.

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IRI Announces Enhancements to Industry-Leading E-Commerce Measurement and Insights Solution

October 09, 2018

Continued Evolution of Existing E-Market Insights Platform Enables Unmatched Accuracy and Granularity of E-Commerce Activity in the CPG Industry

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IRI partners with Google to measure offline sales lift of YouTube advertising

October 03, 2018

Powered by the industry’s largest set of loyalty card data, IRI will enable accurate and granular understanding of YouTube advertising’s impact on sales

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IRI, Kellogg and ANA #SeeHer Study Reveals Higher Gender Equality Measure Scores Drive Greater Sales Lift

October 02, 2018

New study proves higher Gender Equality Measure programs are better for advertisers

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IRI and Idahoan Foods to Share CPG Growth Strategies at Prepared Foods’ New Products Conference

September 27, 2018

On Tuesday, Oct. 2, IRI’s Larry Levin and Idahoan Foods’ Drew Facer will present a session titled, “Drive Growth in a Changing, Challenging Market: Idahoan's Secrets to Success,” at Prepared Foods’ New Products Conference.

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IRI, Kellogg and #SeeHer to Present on the Impact of Female Representation in Advertising During Advertising Week New York 2018

September 24, 2018

During Advertising Week 2018, IRI’s Jennifer Pelino will present, “Watch #SeeHer Drive Kellogg’s Sales,” alongside the #SeeHer Cofounder and the Kellogg Company.

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IRI Expands Shopper Loyalty, the Industry’s Next Generation Consumer and Shopper Insights Solution

September 17, 2018

IRI® today announced significant enhancements to its next generation consumer and shopper insights solution, IRI Shopper Loyalty™, which now covers more channels, geographies and retailers.

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IRI and PlaceIQ to Demonstrate How to Translate Location-Based Insights into CPG Sales at LSA’S 2018 Place Conference

September 11, 2018

On Thursday, Sept. 13, IRI’s Jennifer Pelino and PlaceIQ’s Duncan McCall will present a session on “Location and CPG: Turning Real-World Insights into Sales” at Local Search Association’s 2018 Place Conference in New York City.

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IRI’s Mike Ellgass to Speak on Unified Marketing Effectiveness at ARF SHOPPERxSCIENCE

September 05, 2018

IRI’s Mike Ellgass will present “Unlocking Omnichannel Growth with Unified Marketing Effectiveness” during the Advertising Research Foundation’s SHOPPERxSCIENCE conference.

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IRI Appoints Harvey Goldhersz as Executive Vice President, Data and Innovation, Media Center of Excellence

September 04, 2018

Former chief data officer and CEO of GroupM Analytics has more than two decades of experience in media and data analytics

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IRI Launches New Audience Builder Solution

August 28, 2018

Innovative solution grants clients direct access to IRI Verified Audiences via de-identified frequent shopper program data assets derived from over 350 million national shopper loyalty cards

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IRI Joins Forces with Ascential’s One Click Retail to Enhance Industry-Leading Omnichannel Data Measurement and Insights

August 07, 2018

Deal integrates One Click Retail’s SKU-level Amazon sales data with IRI Liquid Data technology platform to provide a more complete view of online and in-store purchases

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New IRI Report Details Value of Integrating Multi-Touch Attribution Models for CPG Brands

July 26, 2018

Combining Cross-Channel Solution with Multi-Touch Attribution Offers Deep Online and Offline Insight at an Unprecedented Low Cost

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IRI Consumer Connect Survey Finds CPG Industry Not Feeling Boost from Healthy U.S. Economy

July 24, 2018

Consumers are focused on saving money; non-edible sales struggled more than CPG industry as a whole in Q2 2018

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Google Selects IRI to Join New Measurement Partners Program

July 18, 2018

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent

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New FMI and IRI Report Reveals Private Brands Make a Big Comeback

July 11, 2018

FMI and IRI Launch the First Half of a Four-Part Series Examining Consumer and Business Insights in Private Brands

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IRI Integrates New Floral Data into Perimeter Offering for True Total Store View

July 09, 2018

Adding Floral Data to Existing Fresh Perimeter Departments Expands IRI’s First-to-Market Fixed and Random-Weight Data Set

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IRI® Revolutionizes Precision Marketing with Launch of New IRI Personalization Suite on Liquid Data®; Enhanced IRI Audiences and IRI Lift™ Solutions Now Available

June 27, 2018

IRI Accelerates Innovator Leadership Position in Media Provides Unprecedented Access to Real-Time Analysis and Optimization to Personalize Consumer Marketing and Then Measure Effectiveness of Advertising Spend on Sales

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IRI Expands Liquid Data Platform with New Connected Enterprise Edition

June 26, 2018

New Capability Further Expands IRI’s Leading Technical Innovation Position with Greater Extensibility of Liquid Data

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IRI Announces Partnerships with SPINS, PlaceIQ and Geoscape to Enhance IRI Verified Audiences

June 19, 2018

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced partnerships with SPINS®, PlaceIQ and Geoscape®, a Claritas company, to develop and deploy new audience solutions for IRI Verified Audiences™, which provides CP...

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