Press Releases

Google Selects IRI to Join New Measurement Partners Program

July 18, 2018

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent

Read More

New FMI and IRI Report Reveals Private Brands Make a Big Comeback

July 11, 2018

FMI and IRI Launch the First Half of a Four-Part Series Examining Consumer and Business Insights in Private Brands

Read More

IRI Integrates New Floral Data into Perimeter Offering for True Total Store View

July 09, 2018

Adding Floral Data to Existing Fresh Perimeter Departments Expands IRI’s First-to-Market Fixed and Random-Weight Data Set

Read More

IRI Announces Partnerships with SPINS, PlaceIQ and Geoscape to Enhance IRI Verified Audiences

June 19, 2018

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced partnerships with SPINS®, PlaceIQ and Geoscape®, a Claritas company, to develop and deploy new audience solutions for IRI Verified Audiences™, which provides CP...

Read More

IRI Announces Enhancements to IRI Verified Audiences

June 18, 2018

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced new, innovative audience solutions for IRI Verified Audiences to improve how CPG manufacturers and retailers reach their consumers.

Read More

Fastest-Growing Companies Offer Strategies for Boosting Growth in Challenging Environment

June 14, 2018

According to BCG and IRI Research, a Data-Driven Approach Is Paramount, and Scale Is Not the Competitive Advantage It Used to Be

Read More

IRI to Discuss Innovative Marketing Measurement Strategies During ARF AUDIENCExSCIENCE Conference

June 11, 2018

AUDIENCExSCIENCE will address the most critical measurement issues today.

Read More

IRI Examines New Product Purchasing Habits of U.S. Hispanic Shoppers

June 06, 2018

IRI Digs Deeper into New Product Pacesetters and Reveals Most Successful New Product Launches for Hispanics; Top New Brands Bring Nature, Diversity and Excitement for Hispanic Shoppers

Read More

IRI Recognized by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions

May 23, 2018

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise

Read More

IRI Consumer Connect Survey Finds 2018 Off to Slow Start, but Predictions for Year Are Favorable

May 22, 2018

Consumers Carry Conservative Spending Habits Into Q1 2018; CPG Industry Begins New Year With Low-Level Growth

Read More

IRI’s Sally Lyons Wyatt and Larry Levin to Discuss Confectionary and Snack Market at NCA’s Annual Sweets & Snacks Expo

May 21, 2018

IRI’s Sally Lyons Wyatt and Larry Levin will discuss the latest buying and consumption trends within the confectionary and snacking industries during their session, titled “State of the Market,” at the 2018 Sweets & Snacks Expo in Chicago.

Read More

IRI and Columbia University’s Center for Pricing and Revenue Management Announce 2018 Pricing Analytics Program

May 10, 2018

Two-day program will teach executives how to leverage pricing analytics to better understand consumers and drive profitable growth

Read More

Selecting ‘Metrics That Matter’ Critical to Creating Collaborative Organizations, Notes New IRI Report

May 08, 2018

Focus on Ranking Metrics of Critical Trade and Merchandising Activities to Maximize Program Impact and ROI

Read More

IRI Enhances Suite of Solutions through Artificial Intelligence and Machine Learning

April 18, 2018

IRI’s Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions

Read More

IRI Uncovers Distinct Purchase Motivators of Emerging and Powerful Generation Z Shoppers

April 18, 2018

IRI’s Generational Study Uncovers Keys to Understanding and Designing Personalized Marketing Strategies That Win with Gen Z Shoppers

Read More

New IRI Report Analyzes Impact of Amazon’s Acquisition of Whole Foods

April 17, 2018

Third in a Series of Market Shift Studies Assists Retailers and Manufacturers in Adapting to Changes in the Retail Landscape

Read More

PlaceIQ and IRI Team Up to Analyze Lift Measurement of Elusive Out-Of-Home Sponsorship Marketing, Linking Visitation Back to Offline Sales 

April 17, 2018

New Joint White Paper Details Case Study, Explores Benefit of Layering Purchase and Location Data for Driving Sales, Measuring Lift and Proving Value of Sponsorships

Read More

IRI and Data Plus Math Announce Media Solution for Deeper TV Campaign Analysis

April 17, 2018

Integration Combines Superior, Household-Level Purchase Data with Cutting-Edge Advanced TV Attribution Insights

Read More

IRI and Omnicom Media Group Announce Preferred Partnership for Omnicom Media Group’s Annalect Data and Analytics Division

April 16, 2018

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services division of global advertising, marketing and corporate communications company Omnicom Group Inc.

Read More

IRI and Yieldbot Alliance Expanded to Help Brands Boost Sales

April 16, 2018

New Solutions Expand Capabilities to Enhance Targeting, Optimize Campaigns In-Flight and Drive Superior Results

Read More

How can we help you supercharge growth and profitabilty?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

Enter security code:
 Security code