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IRI and Rentrak Expand Alliance to Broaden TV Data Insights Offerings

September 22, 2015

IRI and Rentrak Expand Alliance to Broaden TV Data Insights Offerings

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IRI and Rentrak Expand Alliance to Broaden TV Data Insights Offerings

IRI Forms New Research Alliance with Gigwalk

September 18, 2015

IRI Forms New Research Alliance with Gigwalk

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IRI Forms New Research Alliance with Gigwalk

IRI offers strategies, solutions for upselling

September 18, 2015

IRI offers strategies, solutions for upselling

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IRI offers strategies, solutions for upselling

IRI Forms New Research Alliance With Gigwalk

September 01, 2015

IRI Forms New Research Alliance With Gigwalk

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IRI Forms New Research Alliance With Gigwalk

The New Rules of Engagement

August 19, 2015

There is a new world of snacking

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The New Rules of Engagement

IRI research gives insight into how to market to Millennials, characterized as world's first 'digital natives'

August 11, 2015

Millennials are the first generation that has been switched on since birth. So while that means they are more sophisticated digitally, they are also more opinionated, too, something that marketers must keep in mind, according to research firm IRI.

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IRI research gives insight into how to market to Millennials, characterized as world

Are millenials the most important snackers? Not necessarily… says IRI

July 02, 2015

Millennials are in the spotlight as a formidable snacking force, but boomers across the US are the bigger snack spenders, says IRI

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Are millenials the most important snackers? Not necessarily… says IRI

How to Rally Your Team Around Your Vision – and into Action

June 11, 2015

Jane Altobelli, Executive Vice President and Chief People Officer at market research firm IRI, believes that corporate values and company strategy go hand-in-hand. She shares how coaching – and yoga – help her get IRI’s vision into action.

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How to Rally Your Team Around Your Vision – and into Action

A glimpse at the minds and personalities of IRI’s thought leaders.

June 09, 2015

Here we get a glimpse inside the mind of IRI’s President and Chief Executive Officer Andrew Appel as he shares some thoughts on the consumer revolution, IRI’s Growth Delivered strategy, what’s to come from now into 2016 and even how the “Boss” inspires the Boss.

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A glimpse at the minds and personalities of IRI’s thought leaders.

Big Data Brings Relief to Allergy Medicine Supply Chains

May 27, 2015

A severe allergy season in parts of the country is pressing providers to get the right medicine to the right pharmacies at the right time

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Big Data Brings Relief to Allergy Medicine Supply Chains

Millennials' tastes drive growth, innovation in snacks and candies

May 20, 2015

The big changes in snacks and candies are being pushed by millennials who like to experiment with flavor combinations such as coconut and bacon, honey, cream and coffee and wasabi, according to Larry Levin, executive vice president at IRI, a market research firm.

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Millennials

IRI Enlists Joan Lewis

May 14, 2015

IRI enlists the advisory services of former P&G SVP of CMK Joan Lewis

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IRI Enlists Joan Lewis

Millennials driving shifts in shopping habits

May 11, 2015

Marketers are striving to understand and capitalize on the millennial consumer.

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Millennials driving shifts in shopping habits

Millennial Optimism Reaches Four-Year High

May 07, 2015

After years of feeling hemmed in by the economy, Gen Y is finally feeling ready to spend, with IRI reporting their consumer confidence is at an all-time high.

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Millennial Optimism Reaches Four-Year High

Major retailers misjudged last-minute Easter egg demand, says IRI

April 20, 2015

Martin Wood, head of strategic insight – retail for IRI, said: “We've seen some reports suggesting that supermarkets were running out of eggs in the final week before Easter.

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Major retailers misjudged last-minute Easter egg demand, says IRI

In Booming Snack Industry, Competition Grows for Specialty Retailers

April 09, 2015

Consumers are spending more than $1.2 trillion on eating and drinking, and snacks are playing a growing role in their daily eating habits.

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In Booming Snack Industry, Competition Grows for Specialty Retailers

ARF names Appel to board of directors

April 08, 2015

US — IRI president and CEO Andrew Appel (pictured) has joined the Advertising Research Foundation (ARF)’s board of directors for a three-year term.

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ARF names Appel to board of directors

Large firms fight back as small companies steal market share, research shows

April 06, 2015

Large food and beverage companies are starting to fight back with mixed success against the smaller, more nimble companies that continue to steal market share, according to market analysts.

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Large firms fight back as small companies steal market share, research shows

IRI appoints head of grocery and health & beauty

March 31, 2015

Consumer, shopper and retail market intelligence company IRI has announced the appointment of Tim Dummer as its new UK head of grocery and health & beauty.

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IRI appoints head of grocery and health & beauty

IRI, Kline Team Up on Consumer Healthcare Products Industry

March 19, 2015

Alliance will offer intelligence, insights on Rx-to-OTC switches, innovation, more

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IRI, Kline Team Up on Consumer Healthcare Products Industry

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