News

Budweiser brewer will put kick into root beer

December 18, 2015

Anheuser-Busch has a new brew to float: A boozy root beer.

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Budweiser brewer will put kick into root beer

PlaceIQ’s Location Insights Combines With IRI’s CPG Store Purchase Tracking In A Single Data Set

December 11, 2015

Among other things, 2015 can be noted as being a year when location intelligence providers were in demand as partners for app developers, programmatic platform engines, agencies, and Big Data companies.

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PlaceIQ’s Location Insights Combines With IRI’s CPG Store Purchase Tracking In A Single Data Set

Holiday Feast Spending Trends

December 11, 2015

IRI's shopper sentiment index is signaliing a lukewarm Holiday shopping season

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Holiday Feast Spending Trends

IRI: Make sure the price is right

December 04, 2015

Know which consumer your brand will target, where the brand will be sold and whether price-discount promotions make sense, says IRI.

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IRI: Make sure the price is right

What could influence US healthy snacking market?

November 16, 2015

Snacking is a significant macro trend driving trends in the US market and demand for healthier products is on the rise.

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What could influence US healthy snacking market?

IRI identifies 4 elements key to driving productive promotions

November 16, 2015

CPG marketers rely heavily on promotions to drive growth, and in 2015, the reliance on merchandising activities escalated across nearly half of CPG categories.

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IRI identifies 4 elements key to driving productive promotions

Promotional blues: Why is trade spending becoming less and less effective?

November 16, 2015

With volumes flat or declining in many CPG categories, and dollar growth coming primarily from price increases, manufacturers are increasingly relying on promotions to drive engagement, but find they are becoming less and less effective, according to a new report from IRI.

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Promotional blues: Why is trade spending becoming less and less effective?

IRI and Rentrak Present at Ad Age Conference

October 23, 2015

IRI and Rentrak Present at Ad Age Conference

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IRI and Rentrak Present at Ad Age Conference

The rise of the ‘carfeteria’ keeps candy and snacks sales high

October 19, 2015

The year was 2009, and CSP was publishing its fi rst story on the growth of snacking amid the trend toward around-the-clock consumption.

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The rise of the ‘carfeteria’ keeps candy and snacks sales high

Andrew Appel Presents at FT Future of Marketing Summit 2015

October 14, 2015

Watch Andrew's presentation

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Andrew Appel Presents at FT Future of Marketing Summit 2015

When CPG says OMG: Overcoming 10 big industry challenges

October 08, 2015

If having a lot of hurdles makes for an exciting industry, then consumer packaged goods is indeed fortunate.

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When CPG says OMG: Overcoming 10 big industry challenges

Andrew Appel’s Advertising Week Interview

October 02, 2015

Andrew Appel’s Advertising Week Interview

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Andrew Appel’s Advertising Week Interview

IRI is Crafting a Crystal Ball With Consumer Data

October 01, 2015

IRI is Crafting a Crystal Ball With Consumer Data

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IRI is Crafting a Crystal Ball With Consumer Data

IRI and Rentrak Expand Alliance to Broaden TV Data Insights Offerings

September 22, 2015

IRI and Rentrak Expand Alliance to Broaden TV Data Insights Offerings

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IRI and Rentrak Expand Alliance to Broaden TV Data Insights Offerings

IRI Forms New Research Alliance with Gigwalk

September 18, 2015

IRI Forms New Research Alliance with Gigwalk

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IRI Forms New Research Alliance with Gigwalk

IRI offers strategies, solutions for upselling

September 18, 2015

IRI offers strategies, solutions for upselling

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IRI offers strategies, solutions for upselling

IRI Forms New Research Alliance With Gigwalk

September 01, 2015

IRI Forms New Research Alliance With Gigwalk

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IRI Forms New Research Alliance With Gigwalk

The New Rules of Engagement

August 19, 2015

There is a new world of snacking

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The New Rules of Engagement

IRI research gives insight into how to market to Millennials, characterized as world's first 'digital natives'

August 11, 2015

Millennials are the first generation that has been switched on since birth. So while that means they are more sophisticated digitally, they are also more opinionated, too, something that marketers must keep in mind, according to research firm IRI.

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IRI research gives insight into how to market to Millennials, characterized as world

Are millenials the most important snackers? Not necessarily… says IRI

July 02, 2015

Millennials are in the spotlight as a formidable snacking force, but boomers across the US are the bigger snack spenders, says IRI

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Are millenials the most important snackers? Not necessarily… says IRI

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