News

MediaPost, U.S. CPG Sales Up 3.1% In 2015; Smaller Companies' Share Grab Slowed

April 20, 2016

U.S. consumer product goods sales growth accelerated to 3.1% last year — the strongest growth since 2012, and a significant gain over 2014’s 2.3% rate, according to the fourth annual CPG industry report from The Boston Consulting Group and IRI.

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MediaPost, U.S. CPG Sales Up 3.1% In 2015; Smaller Companies
Supermarket News, IRI’s New Product Pacesetters: Making the right bet increases odds of winning

IRI Adds Measurement and Tracking to Ecommerce Offer

April 20, 2016

RI has added a measurement and tracking service, E-Market Insights, to its e-commerce offer.

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IRI Adds Measurement and Tracking to Ecommerce Offer

Drug Store News, Nexium 24HR tops IRI's 2015 New Product Pacesetters list

April 20, 2016

Nexium 24HR topped IRI's 2015 New Product Pacesetters for non-food products, taking in $270.6 million in first-year sales. T

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Drug Store News, Nexium 24HR tops IRI

Digital Journal, IRI Strengthens Integrated E-Commerce Solution Suite with New Measurement and Insight Capabilities

April 20, 2016

Launch of the latest product in its e-commerce suite, IRI’s proprietary e-commerce measurement and tracking service, E-Market Insights™.

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Digital Journal, IRI Strengthens Integrated E-Commerce Solution Suite with New Measurement and Insight Capabilities

CSP Net, 5 Highlights From the IRI Growth Summit

April 20, 2016

How customization—in marketing, advertising and consumer reach—will drive future retail

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CSP Net, 5 Highlights From the IRI Growth Summit

Warc, FMCG spending gets a boost

April 20, 2016

Research firm IRI, which polled an unspecified number of shoppers for its Q1 2016 Consumer Connect report, suggested this increased confidence could encourage them to "splurge" on certain FMCG goods.

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Warc, FMCG spending gets a boost

IRI Adds Measurement and Tracking to Ecommerce Offer

April 20, 2016

IRI has added a measurement and tracking service, E-Market Insights, to its e-commerce offer.

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IRI Adds Measurement and Tracking to Ecommerce Offer

Optimizing Advertising Campaign Measurement Approach

March 17, 2016

These days, a typical person sees an average of 5,000 advertisements per day, up from 500 viewed 30 years ago.

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Optimizing Advertising Campaign Measurement Approach

On the up and up: Fastest-growing categories and growth trends that will shape 2016

February 24, 2016

The recent report "Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth" from IRI Worldwide illustrates what those fastest-growing categories are and what growth trends are pushing companies forward in 2016.

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On the up and up: Fastest-growing categories and growth trends that will shape 2016

IRI's new purpose in consumer research

February 22, 2016

Information Resources Inc. got its start as a big data company—decades before the term existed.

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IRI

Consumers shop for quality products at discount retailers

February 16, 2016

Discount retailers stocking more beverage brands

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Consumers shop for quality products at discount retailers

Progressive Grocer's FMI Midwinter Interview Series

February 08, 2016

Progressive Grocer's second annual PG FMI Midwinter interview series, filmed during the Food Marketing Institute's 2016 FMI Midwinter Executive Conference in Miami Beach, Fla.

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Progressive Grocer

Fresh foods opportunity isn’t one-size-fits-all: IRI

January 26, 2016

Fresh foods are surging at retail, but the biggest opportunities lie in understanding key trends and avoiding a one-size-fits-all mentality.

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Fresh foods opportunity isn’t one-size-fits-all: IRI

The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future.

January 15, 2016

Everything You Need to Know Going Into 2016

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The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future.

Back to the Core

January 08, 2016

Beauty manufacturers are rethinking newness to improve profit and customer loyalty

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Back to the Core

Hard soda pops while soft drinks fizzle

December 18, 2015

Americans are drinking less soda; unless it packs a buzz.

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Hard soda pops while soft drinks fizzle

Budweiser brewer will put kick into root beer

December 18, 2015

Anheuser-Busch has a new brew to float: A boozy root beer.

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Budweiser brewer will put kick into root beer

PlaceIQ’s Location Insights Combines With IRI’s CPG Store Purchase Tracking In A Single Data Set

December 11, 2015

Among other things, 2015 can be noted as being a year when location intelligence providers were in demand as partners for app developers, programmatic platform engines, agencies, and Big Data companies.

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PlaceIQ’s Location Insights Combines With IRI’s CPG Store Purchase Tracking In A Single Data Set

Holiday Feast Spending Trends

December 11, 2015

IRI's shopper sentiment index is signaliing a lukewarm Holiday shopping season

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Holiday Feast Spending Trends

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