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Advertising Week

September 26, 2016

This “must attend” ad industry conference brings together the greatest minds from marketing and entertainment to share their visions, passions, and practices.

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Advertising Week

Hispennials: The Shopper Segment You're Missing Out On

September 14, 2016

Bicultural content, searchable product info are key

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Hispennials: The Shopper Segment You

Two diverse generations

September 14, 2016

To gain millennials’ and Generation Z’s interest, retailers need to fully appreciate their desire for technology, convenience and social networking.

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Two diverse generations

As craft spirits rise, booze industry more fluid than ever

September 12, 2016

There's just an unbelievable amount of innovation at the small distiller level. You name it, they're trying it.

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As craft spirits rise, booze industry more fluid than ever

Kroger Deal Highlights 3 Reasons Blended Data Is A Must In Retail

September 12, 2016

Partnership with data provider IRI enables the retailer and manufacturers to share the same customer insights, for more customized experiences. If other retailers do not follow suit, they could lose in the battle for the consumer. Three reasons data continues to change the ret...

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Kroger Deal Highlights 3 Reasons Blended Data Is A Must In Retail

7 Sins of Innovation

August 30, 2016

Notable new products in refrigerated and frozen categories earned accolades thanks to thoughtful, targeted innovation

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7 Sins of Innovation

Insights on Hispanic Shoppers

August 30, 2016

IRI this month released the eighth in its series of HispanicLink reports to equip consumer products goods leaders with key insights needed to achieve significant growth through highly effective targeting and activation of Hispanic shoppers.

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Insights on Hispanic Shoppers

Kroger Deal Highlights 3 Reasons Blended Data Is A Must In Retail

August 22, 2016

Kroger is not the first to realize the significance of sharing such wide-ranging, real-time data. Albertsons entered into a similar agreement with IRI in the spring.

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Kroger Deal Highlights 3 Reasons Blended Data Is A Must In Retail

Fresh Insights for 'Presidential' Procurement Planning

July 18, 2016

IRI survey gauges expected economic effect of election

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Fresh Insights for

Consumers Expect Financial Turmoil Come 2017

July 18, 2016

Whether it’s Trump or Clinton, consumers expect their financial health to deteriorate next year.

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Consumers Expect Financial Turmoil Come 2017

Srishti Gupta Discusses Optimizing Advertising Lift at Cannes Lions International Festival of Creativity

June 24, 2016

Anne Bologna, Chief Strategy Officer, iCrossing, and Srishti Gupta, President, IRI Media Center for Excellence, are interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation at the Cannes Lions International Festival of Creativity 2016.

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Srishti Gupta Discusses Optimizing Advertising Lift at Cannes Lions International Festival of Creativity

Small, mid-size C.P.G. companies gained share in 2015

May 24, 2016

Such companies as Quest Nutrition, Bai, Vita Coco and Sargento Foods were identified as small and mid-size firms with annual sales of less than $5 billion that ranked among the C.P.G.-industry growth leaders in 2015.

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Small, mid-size C.P.G. companies gained share in 2015

Location Meets Transaction Data In Cardlytics’ Cross-Device Measurement Push

May 20, 2016

Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners like Bank of America, Citibank and PNC, is working with Drawbridge to assess how cross-device exposures affect online and in-store purchases.

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Location Meets Transaction Data In Cardlytics’ Cross-Device Measurement Push

An Army of One: Engaging Today’s Mobile Shopper

May 12, 2016

Consumers seek more sophisticated info

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An Army of One: Engaging Today’s Mobile Shopper

Ferrara Puts Organic Gummy Bears and Data at Center of Its Growth Strategy

May 12, 2016

Candy Maker Uses IRI Platform to Give Salespeople Quick Data Access

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Ferrara Puts Organic Gummy Bears and Data at Center of Its Growth Strategy

Monetizing Mobile: Transforming Behavior into Bottom-Line Results

May 02, 2016

IRI’s President and CEO Andrew Appel joined top leaders from Facebook, Zillow Group, GGV Capital and Match Group in a panel discussion at the 2016 Milken Institute Global Conference.

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Monetizing Mobile: Transforming Behavior into Bottom-Line Results

The Future is Now: IRI Growth Summit 2016

April 29, 2016

IRI’s Big Growth Summit was held April 18-20 in the Washington, D.C. area.

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The Future is Now: IRI Growth Summit 2016

A Balancing Act: What to evaluate when acquiring a startup

April 28, 2016

For packaged foods manufacturers, acquisitions are more than a smart opportunity — they're a necessity.

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A Balancing Act: What to evaluate when acquiring a startup

Convenience Store Decisions, IRI Names Top CPG Launches of 2015

April 20, 2016

In the convenience store channel, median year-one sales across the top 10 IRI New Product Pacesetters were $18.6 million.

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Convenience Store Decisions, IRI Names Top CPG Launches of 2015

MediaPost, U.S. CPG Sales Up 3.1% In 2015; Smaller Companies' Share Grab Slowed

April 20, 2016

U.S. consumer product goods sales growth accelerated to 3.1% last year — the strongest growth since 2012, and a significant gain over 2014’s 2.3% rate, according to the fourth annual CPG industry report from The Boston Consulting Group and IRI.

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MediaPost, U.S. CPG Sales Up 3.1% In 2015; Smaller Companies

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