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Optimizing Advertising Campaign Measurement Approach

March 17, 2016

These days, a typical person sees an average of 5,000 advertisements per day, up from 500 viewed 30 years ago.

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Optimizing Advertising Campaign Measurement Approach

On the up and up: Fastest-growing categories and growth trends that will shape 2016

February 24, 2016

The recent report "Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth" from IRI Worldwide illustrates what those fastest-growing categories are and what growth trends are pushing companies forward in 2016.

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On the up and up: Fastest-growing categories and growth trends that will shape 2016

IRI's new purpose in consumer research

February 22, 2016

Information Resources Inc. got its start as a big data company—decades before the term existed.

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IRI

Consumers shop for quality products at discount retailers

February 16, 2016

Discount retailers stocking more beverage brands

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Consumers shop for quality products at discount retailers

Progressive Grocer's FMI Midwinter Interview Series

February 08, 2016

Progressive Grocer's second annual PG FMI Midwinter interview series, filmed during the Food Marketing Institute's 2016 FMI Midwinter Executive Conference in Miami Beach, Fla.

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Progressive Grocer

Fresh foods opportunity isn’t one-size-fits-all: IRI

January 26, 2016

Fresh foods are surging at retail, but the biggest opportunities lie in understanding key trends and avoiding a one-size-fits-all mentality.

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Fresh foods opportunity isn’t one-size-fits-all: IRI

The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future.

January 15, 2016

Everything You Need to Know Going Into 2016

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The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future.

Back to the Core

January 08, 2016

Beauty manufacturers are rethinking newness to improve profit and customer loyalty

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Back to the Core

Hard soda pops while soft drinks fizzle

December 18, 2015

Americans are drinking less soda; unless it packs a buzz.

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Hard soda pops while soft drinks fizzle

Budweiser brewer will put kick into root beer

December 18, 2015

Anheuser-Busch has a new brew to float: A boozy root beer.

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Budweiser brewer will put kick into root beer

PlaceIQ’s Location Insights Combines With IRI’s CPG Store Purchase Tracking In A Single Data Set

December 11, 2015

Among other things, 2015 can be noted as being a year when location intelligence providers were in demand as partners for app developers, programmatic platform engines, agencies, and Big Data companies.

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PlaceIQ’s Location Insights Combines With IRI’s CPG Store Purchase Tracking In A Single Data Set

Holiday Feast Spending Trends

December 11, 2015

IRI's shopper sentiment index is signaliing a lukewarm Holiday shopping season

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Holiday Feast Spending Trends

IRI: Make sure the price is right

December 04, 2015

Know which consumer your brand will target, where the brand will be sold and whether price-discount promotions make sense, says IRI.

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IRI: Make sure the price is right

What could influence US healthy snacking market?

November 16, 2015

Snacking is a significant macro trend driving trends in the US market and demand for healthier products is on the rise.

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What could influence US healthy snacking market?

IRI identifies 4 elements key to driving productive promotions

November 16, 2015

CPG marketers rely heavily on promotions to drive growth, and in 2015, the reliance on merchandising activities escalated across nearly half of CPG categories.

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IRI identifies 4 elements key to driving productive promotions

Promotional blues: Why is trade spending becoming less and less effective?

November 16, 2015

With volumes flat or declining in many CPG categories, and dollar growth coming primarily from price increases, manufacturers are increasingly relying on promotions to drive engagement, but find they are becoming less and less effective, according to a new report from IRI.

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Promotional blues: Why is trade spending becoming less and less effective?

IRI and Rentrak Present at Ad Age Conference

October 23, 2015

IRI and Rentrak Present at Ad Age Conference

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IRI and Rentrak Present at Ad Age Conference

The rise of the ‘carfeteria’ keeps candy and snacks sales high

October 19, 2015

The year was 2009, and CSP was publishing its fi rst story on the growth of snacking amid the trend toward around-the-clock consumption.

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The rise of the ‘carfeteria’ keeps candy and snacks sales high

Andrew Appel Presents at FT Future of Marketing Summit 2015

October 14, 2015

Watch Andrew's presentation

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Andrew Appel Presents at FT Future of Marketing Summit 2015

When CPG says OMG: Overcoming 10 big industry challenges

October 08, 2015

If having a lot of hurdles makes for an exciting industry, then consumer packaged goods is indeed fortunate.

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When CPG says OMG: Overcoming 10 big industry challenges

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