News

An Army of One: Engaging Today’s Mobile Shopper

May 12, 2016

Consumers seek more sophisticated info

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An Army of One: Engaging Today’s Mobile Shopper

Ferrara Puts Organic Gummy Bears and Data at Center of Its Growth Strategy

May 12, 2016

Candy Maker Uses IRI Platform to Give Salespeople Quick Data Access

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Ferrara Puts Organic Gummy Bears and Data at Center of Its Growth Strategy

Monetizing Mobile: Transforming Behavior into Bottom-Line Results

May 02, 2016

IRI’s President and CEO Andrew Appel joined top leaders from Facebook, Zillow Group, GGV Capital and Match Group in a panel discussion at the 2016 Milken Institute Global Conference.

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Monetizing Mobile: Transforming Behavior into Bottom-Line Results

The Future is Now: IRI Growth Summit 2016

April 29, 2016

IRI’s Big Growth Summit was held April 18-20 in the Washington, D.C. area.

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The Future is Now: IRI Growth Summit 2016

A Balancing Act: What to evaluate when acquiring a startup

April 28, 2016

For packaged foods manufacturers, acquisitions are more than a smart opportunity — they're a necessity.

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A Balancing Act: What to evaluate when acquiring a startup

Convenience Store Decisions, IRI Names Top CPG Launches of 2015

April 20, 2016

In the convenience store channel, median year-one sales across the top 10 IRI New Product Pacesetters were $18.6 million.

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Convenience Store Decisions, IRI Names Top CPG Launches of 2015

MediaPost, U.S. CPG Sales Up 3.1% In 2015; Smaller Companies' Share Grab Slowed

April 20, 2016

U.S. consumer product goods sales growth accelerated to 3.1% last year — the strongest growth since 2012, and a significant gain over 2014’s 2.3% rate, according to the fourth annual CPG industry report from The Boston Consulting Group and IRI.

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MediaPost, U.S. CPG Sales Up 3.1% In 2015; Smaller Companies
Supermarket News, IRI’s New Product Pacesetters: Making the right bet increases odds of winning

IRI Adds Measurement and Tracking to Ecommerce Offer

April 20, 2016

RI has added a measurement and tracking service, E-Market Insights, to its e-commerce offer.

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IRI Adds Measurement and Tracking to Ecommerce Offer

Drug Store News, Nexium 24HR tops IRI's 2015 New Product Pacesetters list

April 20, 2016

Nexium 24HR topped IRI's 2015 New Product Pacesetters for non-food products, taking in $270.6 million in first-year sales. T

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Drug Store News, Nexium 24HR tops IRI

Digital Journal, IRI Strengthens Integrated E-Commerce Solution Suite with New Measurement and Insight Capabilities

April 20, 2016

Launch of the latest product in its e-commerce suite, IRI’s proprietary e-commerce measurement and tracking service, E-Market Insights™.

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Digital Journal, IRI Strengthens Integrated E-Commerce Solution Suite with New Measurement and Insight Capabilities

CSP Net, 5 Highlights From the IRI Growth Summit

April 20, 2016

How customization—in marketing, advertising and consumer reach—will drive future retail

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CSP Net, 5 Highlights From the IRI Growth Summit

Warc, FMCG spending gets a boost

April 20, 2016

Research firm IRI, which polled an unspecified number of shoppers for its Q1 2016 Consumer Connect report, suggested this increased confidence could encourage them to "splurge" on certain FMCG goods.

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Warc, FMCG spending gets a boost

IRI Adds Measurement and Tracking to Ecommerce Offer

April 20, 2016

IRI has added a measurement and tracking service, E-Market Insights, to its e-commerce offer.

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IRI Adds Measurement and Tracking to Ecommerce Offer

Optimizing Advertising Campaign Measurement Approach

March 17, 2016

These days, a typical person sees an average of 5,000 advertisements per day, up from 500 viewed 30 years ago.

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Optimizing Advertising Campaign Measurement Approach

On the up and up: Fastest-growing categories and growth trends that will shape 2016

February 24, 2016

The recent report "Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth" from IRI Worldwide illustrates what those fastest-growing categories are and what growth trends are pushing companies forward in 2016.

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On the up and up: Fastest-growing categories and growth trends that will shape 2016

IRI's new purpose in consumer research

February 22, 2016

Information Resources Inc. got its start as a big data company—decades before the term existed.

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IRI

Consumers shop for quality products at discount retailers

February 16, 2016

Discount retailers stocking more beverage brands

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Consumers shop for quality products at discount retailers

Progressive Grocer's FMI Midwinter Interview Series

February 08, 2016

Progressive Grocer's second annual PG FMI Midwinter interview series, filmed during the Food Marketing Institute's 2016 FMI Midwinter Executive Conference in Miami Beach, Fla.

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Progressive Grocer

Fresh foods opportunity isn’t one-size-fits-all: IRI

January 26, 2016

Fresh foods are surging at retail, but the biggest opportunities lie in understanding key trends and avoiding a one-size-fits-all mentality.

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Fresh foods opportunity isn’t one-size-fits-all: IRI

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