News

Kroger Deal Highlights 3 Reasons Blended Data Is A Must In Retail

August 22, 2016

Kroger is not the first to realize the significance of sharing such wide-ranging, real-time data. Albertsons entered into a similar agreement with IRI in the spring.

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Kroger Deal Highlights 3 Reasons Blended Data Is A Must In Retail

Fresh Insights for 'Presidential' Procurement Planning

July 18, 2016

IRI survey gauges expected economic effect of election

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Fresh Insights for

Consumers Expect Financial Turmoil Come 2017

July 18, 2016

Whether it’s Trump or Clinton, consumers expect their financial health to deteriorate next year.

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Consumers Expect Financial Turmoil Come 2017

Srishti Gupta Discusses Optimizing Advertising Lift at Cannes Lions International Festival of Creativity

June 24, 2016

Anne Bologna, Chief Strategy Officer, iCrossing, and Srishti Gupta, President, IRI Media Center for Excellence, are interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation at the Cannes Lions International Festival of Creativity 2016.

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Srishti Gupta Discusses Optimizing Advertising Lift at Cannes Lions International Festival of Creativity

Small, mid-size C.P.G. companies gained share in 2015

May 24, 2016

Such companies as Quest Nutrition, Bai, Vita Coco and Sargento Foods were identified as small and mid-size firms with annual sales of less than $5 billion that ranked among the C.P.G.-industry growth leaders in 2015.

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Small, mid-size C.P.G. companies gained share in 2015

Location Meets Transaction Data In Cardlytics’ Cross-Device Measurement Push

May 20, 2016

Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners like Bank of America, Citibank and PNC, is working with Drawbridge to assess how cross-device exposures affect online and in-store purchases.

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Location Meets Transaction Data In Cardlytics’ Cross-Device Measurement Push

An Army of One: Engaging Today’s Mobile Shopper

May 12, 2016

Consumers seek more sophisticated info

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An Army of One: Engaging Today’s Mobile Shopper

Ferrara Puts Organic Gummy Bears and Data at Center of Its Growth Strategy

May 12, 2016

Candy Maker Uses IRI Platform to Give Salespeople Quick Data Access

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Ferrara Puts Organic Gummy Bears and Data at Center of Its Growth Strategy

Monetizing Mobile: Transforming Behavior into Bottom-Line Results

May 02, 2016

IRI’s President and CEO Andrew Appel joined top leaders from Facebook, Zillow Group, GGV Capital and Match Group in a panel discussion at the 2016 Milken Institute Global Conference.

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Monetizing Mobile: Transforming Behavior into Bottom-Line Results

The Future is Now: IRI Growth Summit 2016

April 29, 2016

IRI’s Big Growth Summit was held April 18-20 in the Washington, D.C. area.

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The Future is Now: IRI Growth Summit 2016

A Balancing Act: What to evaluate when acquiring a startup

April 28, 2016

For packaged foods manufacturers, acquisitions are more than a smart opportunity — they're a necessity.

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A Balancing Act: What to evaluate when acquiring a startup

Convenience Store Decisions, IRI Names Top CPG Launches of 2015

April 20, 2016

In the convenience store channel, median year-one sales across the top 10 IRI New Product Pacesetters were $18.6 million.

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Convenience Store Decisions, IRI Names Top CPG Launches of 2015

MediaPost, U.S. CPG Sales Up 3.1% In 2015; Smaller Companies' Share Grab Slowed

April 20, 2016

U.S. consumer product goods sales growth accelerated to 3.1% last year — the strongest growth since 2012, and a significant gain over 2014’s 2.3% rate, according to the fourth annual CPG industry report from The Boston Consulting Group and IRI.

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MediaPost, U.S. CPG Sales Up 3.1% In 2015; Smaller Companies
Supermarket News, IRI’s New Product Pacesetters: Making the right bet increases odds of winning

IRI Adds Measurement and Tracking to Ecommerce Offer

April 20, 2016

RI has added a measurement and tracking service, E-Market Insights, to its e-commerce offer.

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IRI Adds Measurement and Tracking to Ecommerce Offer

Drug Store News, Nexium 24HR tops IRI's 2015 New Product Pacesetters list

April 20, 2016

Nexium 24HR topped IRI's 2015 New Product Pacesetters for non-food products, taking in $270.6 million in first-year sales. T

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Drug Store News, Nexium 24HR tops IRI

Digital Journal, IRI Strengthens Integrated E-Commerce Solution Suite with New Measurement and Insight Capabilities

April 20, 2016

Launch of the latest product in its e-commerce suite, IRI’s proprietary e-commerce measurement and tracking service, E-Market Insights™.

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Digital Journal, IRI Strengthens Integrated E-Commerce Solution Suite with New Measurement and Insight Capabilities

CSP Net, 5 Highlights From the IRI Growth Summit

April 20, 2016

How customization—in marketing, advertising and consumer reach—will drive future retail

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CSP Net, 5 Highlights From the IRI Growth Summit

Warc, FMCG spending gets a boost

April 20, 2016

Research firm IRI, which polled an unspecified number of shoppers for its Q1 2016 Consumer Connect report, suggested this increased confidence could encourage them to "splurge" on certain FMCG goods.

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Warc, FMCG spending gets a boost

IRI Adds Measurement and Tracking to Ecommerce Offer

April 20, 2016

IRI has added a measurement and tracking service, E-Market Insights, to its e-commerce offer.

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IRI Adds Measurement and Tracking to Ecommerce Offer

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