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Clorox Taps Simulmedia And IRI To Determine How TV Drives Sales

February 15, 2017

Through a strategic deal with consumer market research and retail analytics firm IRI, revealed Wednesday, marketers can now target their linear TV ads based on predictive purchase segments called IRI ProScores.

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Live From Midwinter: Top Food Trends For 2017

February 01, 2017

IRI's Sally Lyons Wyatt digs into two of the new year's leading trends.

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Last on the Shelf: How Products Dwindle Out of Favor

January 11, 2017

Bar soap has given way to body wash; frozen juice concentrate is all but forgotten; companies push shoppers to their newest versions

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Tips to Tap Stronger Adult Beverage Sales

January 11, 2017

Millennials, Gen Xers and Boomers share many traits

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Turner, IRI Study Urges Shifting Dollars to Ads

December 13, 2016

Short-term ROI matches boost from promotion spending

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Consumable eCommerce expanding throughout US

December 12, 2016

Click-and-collect models offer opportunity to low-income shoppers

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40% Of Alcohol Beverage Buyers Make Their Decisions In-Store

December 12, 2016

Fully 40% of U.S. consumers who buy alcoholic beverages haven’t decided what they’re going to purchase when they walk into the store, according to a new study from IRI.

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Target indecisive shoppers with in-store marketing - IRI report

December 12, 2016

A new report has highlighted the importance of in-store marketing, claiming that one-fifth of US consumers with a particular alcohol purchase in mind end up buying something else.

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Immense opportunity for alcohol brands to engage with US shoppers in store: IRI

December 12, 2016

While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories, according to IRI.

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Immense opportunity for alcohol brands to engage with US shoppers in store: IRI

Drink up, Chicago. Jim Beam's in town now

December 12, 2016

The relocation—the first half of employees begin working from the Merchandise Mart on Dec. 5—is a deliberate extension of Beam Suntory's strategy to double down on the nation's most populous metro areas

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Mass merchandisers evolve to reach modern day shoppers

November 14, 2016

Urban locations, eCommerce among ways retail chains adapting

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Strategies for private label products to reclaim slipping sales and market share

November 14, 2016

Years after the dot com and housing market crashes pushed consumers in droves to switch from national to store brands to save money, private label sales are starting to sag – forcing retailers to rethink their marketing strategies, according to a new report from IRI. 

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Strategies for private label products to reclaim slipping sales and market share

Could Cottage Cheese Ever Be Cool?

November 14, 2016

The ‘70s diet food may still be goopy but it has new packaging, new flavors and lots of protein, just like Greek yogurt

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Could Cottage Cheese Ever Be Cool?

Tension around presidential election likely will take a toll on holiday food spending, IRI predicts

November 14, 2016

No matter who wins tomorrow’s presidential election, two-thirds of US consumers believe their financial health will deteriorate in 2017 -- a prospect that has many reigning in their holiday dining budgets and looking for deals, according to new research from IRI. 

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Tension around presidential election likely will take a toll on holiday food spending, IRI predicts

US consumers remain cautious

November 07, 2016

Research firm IRI polled more than 2,200 US adults for its latest Consumer Connect survey and found that uncertainty about the presidential election is adding to concerns about personal finances.

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US consumers remain cautious

Election Scaring Off Holiday Shoppers

November 07, 2016

New data from both the National Retail Federation and IRI Worldwide indicate consumers are laying low until the seemingly endless election uproar subsides.

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Election Scaring Off Holiday Shoppers

Measuring Up Panel

October 05, 2016

Andrew Appel spoke at Advertising Week on a measurement panel with senior executives from Facebook, TiVo and Simmons.

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Measuring Up Panel

Hispanics Are The Ecommerce Shoppers You Should Be Targeting

October 05, 2016

As one of the fastest growing demographics in the U.S., Hispanics have a staggering $1.5 trillion annual spending power to their name.

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Hispanics Are The Ecommerce Shoppers You Should Be Targeting

'What's For Dinner?' Consumers' Changing Quick-Trip Strategy

October 03, 2016

The “there’s nothing for dinner” trip, has become the norm, accounting for two-thirds of all shopping trips (and one-third of all spending.)

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