News

Target indecisive shoppers with in-store marketing - IRI report

December 12, 2016

A new report has highlighted the importance of in-store marketing, claiming that one-fifth of US consumers with a particular alcohol purchase in mind end up buying something else.

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Immense opportunity for alcohol brands to engage with US shoppers in store: IRI

December 12, 2016

While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories, according to IRI.

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Immense opportunity for alcohol brands to engage with US shoppers in store: IRI

Drink up, Chicago. Jim Beam's in town now

December 12, 2016

The relocation—the first half of employees begin working from the Merchandise Mart on Dec. 5—is a deliberate extension of Beam Suntory's strategy to double down on the nation's most populous metro areas

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Mass merchandisers evolve to reach modern day shoppers

November 14, 2016

Urban locations, eCommerce among ways retail chains adapting

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Strategies for private label products to reclaim slipping sales and market share

November 14, 2016

Years after the dot com and housing market crashes pushed consumers in droves to switch from national to store brands to save money, private label sales are starting to sag – forcing retailers to rethink their marketing strategies, according to a new report from IRI. 

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Strategies for private label products to reclaim slipping sales and market share

Could Cottage Cheese Ever Be Cool?

November 14, 2016

The ‘70s diet food may still be goopy but it has new packaging, new flavors and lots of protein, just like Greek yogurt

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Could Cottage Cheese Ever Be Cool?

Tension around presidential election likely will take a toll on holiday food spending, IRI predicts

November 14, 2016

No matter who wins tomorrow’s presidential election, two-thirds of US consumers believe their financial health will deteriorate in 2017 -- a prospect that has many reigning in their holiday dining budgets and looking for deals, according to new research from IRI. 

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Tension around presidential election likely will take a toll on holiday food spending, IRI predicts

US consumers remain cautious

November 07, 2016

Research firm IRI polled more than 2,200 US adults for its latest Consumer Connect survey and found that uncertainty about the presidential election is adding to concerns about personal finances.

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US consumers remain cautious

Election Scaring Off Holiday Shoppers

November 07, 2016

New data from both the National Retail Federation and IRI Worldwide indicate consumers are laying low until the seemingly endless election uproar subsides.

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Election Scaring Off Holiday Shoppers

Measuring Up Panel

October 05, 2016

Andrew Appel spoke at Advertising Week on a measurement panel with senior executives from Facebook, TiVo and Simmons.

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Measuring Up Panel

Hispanics Are The Ecommerce Shoppers You Should Be Targeting

October 05, 2016

As one of the fastest growing demographics in the U.S., Hispanics have a staggering $1.5 trillion annual spending power to their name.

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Hispanics Are The Ecommerce Shoppers You Should Be Targeting

'What's For Dinner?' Consumers' Changing Quick-Trip Strategy

October 03, 2016

The “there’s nothing for dinner” trip, has become the norm, accounting for two-thirds of all shopping trips (and one-third of all spending.)

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Is online grocery shopping failing?

September 30, 2016

Most commentators predict food e-commerce sales will grow significantly over the next several years, albeit at a slower pace than overall consumer packaged goods?

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Is online grocery shopping failing?

Advertising Week

September 26, 2016

This “must attend” ad industry conference brings together the greatest minds from marketing and entertainment to share their visions, passions, and practices.

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Advertising Week

Hispennials: The Shopper Segment You're Missing Out On

September 14, 2016

Bicultural content, searchable product info are key

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Hispennials: The Shopper Segment You

Two diverse generations

September 14, 2016

To gain millennials’ and Generation Z’s interest, retailers need to fully appreciate their desire for technology, convenience and social networking.

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Two diverse generations

As craft spirits rise, booze industry more fluid than ever

September 12, 2016

There's just an unbelievable amount of innovation at the small distiller level. You name it, they're trying it.

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As craft spirits rise, booze industry more fluid than ever

Kroger Deal Highlights 3 Reasons Blended Data Is A Must In Retail

September 12, 2016

Partnership with data provider IRI enables the retailer and manufacturers to share the same customer insights, for more customized experiences. If other retailers do not follow suit, they could lose in the battle for the consumer. Three reasons data continues to change the ret...

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Kroger Deal Highlights 3 Reasons Blended Data Is A Must In Retail

7 Sins of Innovation

August 30, 2016

Notable new products in refrigerated and frozen categories earned accolades thanks to thoughtful, targeted innovation

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7 Sins of Innovation

Insights on Hispanic Shoppers

August 30, 2016

IRI this month released the eighth in its series of HispanicLink reports to equip consumer products goods leaders with key insights needed to achieve significant growth through highly effective targeting and activation of Hispanic shoppers.

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Insights on Hispanic Shoppers

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