News

CPG Leaders Weathered Rough 2016 by Answering Demand for Nutrition, Indulgence

March 31, 2017

While last year was a lackluster year for U.S. food and beverage retail sales, many of the industry’s top performers in 2016 generated growth.

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IRI and Experian collaborate to expand database, personalize advertising

March 31, 2017

Market research company IRI has partnered with financial data firm Experian to add more dimension to IRI ProScores, a database of household purchase data that predicts the likelihood of consumers to purchase specific consumer packaged goods brands and categories.

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Nutrition, Indulgence Driving CPG Growth

March 31, 2017

Opposite desires dominate otherwise sluggish 2016: IRI

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IRI, Experian establish better marketing ROI through partnership

March 31, 2017

IRI on Monday partnered with Experian on a initiative designed to drive a better return on advertising spend for marketers and improve shopping experiences.

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E-commerce the ticket to Millennial candy and snack sales: Analysts

March 31, 2017

Confectionery and snack companies should up the focus on e-commerce sales in 2017, even though the online channel represents 1% of overall CPG sales volumes, say analysts at IRI and Barkley.

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Lowdown: Pritchard Advises CMOs to 'Dig In' on Media Issues

March 09, 2017

The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.

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Clorox Taps Simulmedia And IRI To Determine How TV Drives Sales

February 15, 2017

Through a strategic deal with consumer market research and retail analytics firm IRI, revealed Wednesday, marketers can now target their linear TV ads based on predictive purchase segments called IRI ProScores.

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Live From Midwinter: Top Food Trends For 2017

February 01, 2017

IRI's Sally Lyons Wyatt digs into two of the new year's leading trends.

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Last on the Shelf: How Products Dwindle Out of Favor

January 11, 2017

Bar soap has given way to body wash; frozen juice concentrate is all but forgotten; companies push shoppers to their newest versions

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Tips to Tap Stronger Adult Beverage Sales

January 11, 2017

Millennials, Gen Xers and Boomers share many traits

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Turner, IRI Study Urges Shifting Dollars to Ads

December 13, 2016

Short-term ROI matches boost from promotion spending

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Consumable eCommerce expanding throughout US

December 12, 2016

Click-and-collect models offer opportunity to low-income shoppers

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40% Of Alcohol Beverage Buyers Make Their Decisions In-Store

December 12, 2016

Fully 40% of U.S. consumers who buy alcoholic beverages haven’t decided what they’re going to purchase when they walk into the store, according to a new study from IRI.

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Target indecisive shoppers with in-store marketing - IRI report

December 12, 2016

A new report has highlighted the importance of in-store marketing, claiming that one-fifth of US consumers with a particular alcohol purchase in mind end up buying something else.

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Immense opportunity for alcohol brands to engage with US shoppers in store: IRI

December 12, 2016

While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories, according to IRI.

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Immense opportunity for alcohol brands to engage with US shoppers in store: IRI

Drink up, Chicago. Jim Beam's in town now

December 12, 2016

The relocation—the first half of employees begin working from the Merchandise Mart on Dec. 5—is a deliberate extension of Beam Suntory's strategy to double down on the nation's most populous metro areas

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Mass merchandisers evolve to reach modern day shoppers

November 14, 2016

Urban locations, eCommerce among ways retail chains adapting

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Strategies for private label products to reclaim slipping sales and market share

November 14, 2016

Years after the dot com and housing market crashes pushed consumers in droves to switch from national to store brands to save money, private label sales are starting to sag – forcing retailers to rethink their marketing strategies, according to a new report from IRI. 

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Strategies for private label products to reclaim slipping sales and market share

Could Cottage Cheese Ever Be Cool?

November 14, 2016

The ‘70s diet food may still be goopy but it has new packaging, new flavors and lots of protein, just like Greek yogurt

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Could Cottage Cheese Ever Be Cool?

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