News

IRI CEO on How “Artificial Intelligence Will Automate the Simple”

May 15, 2017

Starting at 5:25, IRI CEO Andrew Appel discusses the future of marketing and how IRI is helping companies create more personalized and relevant consumer experiences.

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US Consumers Show Signs of Caution About Spending

May 11, 2017

CPG unit sales decline as young people cite tight budgets

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Upstarts Are Calling the Shots in the CPG Space

April 05, 2017

More and more new hits are coming from smaller companies

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Future of US bakery and snacks driven by healthy indulgence, say analysts

March 31, 2017

Wholesome, convenient extravagance, gluten-free and ethnic breads are forecast to be the biggest drivers of US bakery and snacks NPD in 2017.

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IRI Joins Forces with Experian to Help Brands Identify Most Valuable Purchasers

March 31, 2017

IRI announced a strategic collaboration with Experian aimed to help marketers engage and identify customers with more relevant media to drive a better return on advertising spend and improve shopping experiences.

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Top CPG Performers Satisfy Both Nutrition & Indulgence

March 31, 2017

Ice cream, spirits, wines and salty snack sales grew.

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CPG Leaders Weathered Rough 2016 by Answering Demand for Nutrition, Indulgence

March 31, 2017

While last year was a lackluster year for U.S. food and beverage retail sales, many of the industry’s top performers in 2016 generated growth.

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IRI and Experian collaborate to expand database, personalize advertising

March 31, 2017

Market research company IRI has partnered with financial data firm Experian to add more dimension to IRI ProScores, a database of household purchase data that predicts the likelihood of consumers to purchase specific consumer packaged goods brands and categories.

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Nutrition, Indulgence Driving CPG Growth

March 31, 2017

Opposite desires dominate otherwise sluggish 2016: IRI

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IRI, Experian establish better marketing ROI through partnership

March 31, 2017

IRI on Monday partnered with Experian on a initiative designed to drive a better return on advertising spend for marketers and improve shopping experiences.

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E-commerce the ticket to Millennial candy and snack sales: Analysts

March 31, 2017

Confectionery and snack companies should up the focus on e-commerce sales in 2017, even though the online channel represents 1% of overall CPG sales volumes, say analysts at IRI and Barkley.

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Lowdown: Pritchard Advises CMOs to 'Dig In' on Media Issues

March 09, 2017

The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.

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Clorox Taps Simulmedia And IRI To Determine How TV Drives Sales

February 15, 2017

Through a strategic deal with consumer market research and retail analytics firm IRI, revealed Wednesday, marketers can now target their linear TV ads based on predictive purchase segments called IRI ProScores.

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Live From Midwinter: Top Food Trends For 2017

February 01, 2017

IRI's Sally Lyons Wyatt digs into two of the new year's leading trends.

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Last on the Shelf: How Products Dwindle Out of Favor

January 11, 2017

Bar soap has given way to body wash; frozen juice concentrate is all but forgotten; companies push shoppers to their newest versions

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Tips to Tap Stronger Adult Beverage Sales

January 11, 2017

Millennials, Gen Xers and Boomers share many traits

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Turner, IRI Study Urges Shifting Dollars to Ads

December 13, 2016

Short-term ROI matches boost from promotion spending

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Consumable eCommerce expanding throughout US

December 12, 2016

Click-and-collect models offer opportunity to low-income shoppers

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40% Of Alcohol Beverage Buyers Make Their Decisions In-Store

December 12, 2016

Fully 40% of U.S. consumers who buy alcoholic beverages haven’t decided what they’re going to purchase when they walk into the store, according to a new study from IRI.

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