News

Avoidance of sugar remains macro trend

March 02, 2018

Speakers addressing consumer trends at the International Sweetener Colloquium in Orlando on Feb. 13 said sugar avoidance was a macro trend “that is here to stay and will only increase,” adding that younger consumers also are avoiding artificial sweeteners but that “more natura...

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Avoidance of sugar remains macro trend

Target Media Effectively with These 5 Strategies

February 19, 2018

Good marketing is getting much harder and more imperative in today’s “noisy” world.

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Target Media Effectively with These 5 Strategies

IRI Partners for TV and Digital Ad Measurement

February 08, 2018

In the US, consumer data giant IRI has partnered with television data company Alphonso, to provide advanced measurement solutions to brands looking to understand the impact of their TV and digital advertising.

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IRI Partners for TV and Digital Ad Measurement

How retailers can prepare for Aldi’s expansion

February 01, 2018

IRI study finds customers drawn to price and value

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How retailers can prepare for Aldi’s expansion

FMI Midwinter: All Signs Point to Solutions

January 31, 2018

“An Appetite for Change” was the theme bestowed upon this year’s Food Marketing Institute Midwinter Executive Conference, but seeing how our industry is evolving, retailers and their trading partners had better stay hungry for a good long time.

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FMI Midwinter: All Signs Point to Solutions

Shoppers step up online CPG purchases

January 23, 2018

Seeking lower prices and added convenience, more U.S. shoppers are going online to buy consumer packaged goods (CPG), according to market researcher IRI.

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Shoppers step up online CPG purchases

Andrew Appel: Leading the Charge On Innovative, 1:1 Personalized Marketing at IRI

January 19, 2018

IRI CEO Andrew Appel Talks 1:1 Personalized Marketing with Insights Success Magazine; Named One of 30 Most Innovative CEOS to Watch

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Andrew Appel: Leading the Charge On Innovative, 1:1 Personalized Marketing at IRI

IRI CEO Andrew Appel speaks with Retail Leader

January 15, 2018

IRI CEO Andrew Appel speaks with Retail Leader on CPG’s most pressing issues, food retailing innovation and his formula for leading in uncertain times.

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IRI CEO Andrew Appel speaks with Retail Leader

Random Control, Random Results: Standards For Sales-Lift Measurement Needed

January 09, 2018

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

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Random Control, Random Results: Standards For Sales-Lift Measurement Needed

Viant and IRI Link Data Sets

December 08, 2017

In the US, people-based ad technology company Viant and consumer data giant IRI have partnered, to boost data and analytics offerings for shopper marketers.

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Viant and IRI Link Data Sets

Perfected Personalization Is Predicated on Planning

November 08, 2017

Personalization can unlock new levels of growth and shopper loyalty when executed well. When executed poorly, it can impede growth and drive shoppers away, possibly forever.

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Perfected Personalization Is Predicated on Planning

Amazon, Personalization And The AI Effect

November 08, 2017

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

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Amazon, Personalization And The AI Effect

How CPG companies can fuel growth

November 06, 2017

Consumer packaged goods companies that successfully drive efficiencies can increase margins by 2 to 5 percent, according to a new IRI report.

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How CPG companies can fuel growth

The Wrap on Novelty/Seasonal Candy

November 06, 2017

Innovation and nostalgic consumers are the two main driving forces behind the continued growth seen in the novelty/seasonal candy segment over the past few years.

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IRI Finds Consumers Still Turning to Private Labels in Stable Economy

November 06, 2017

Consumers, especially millennials, continue to find value in house brands.

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IRI and the Hub of the Data Ecosystem

November 02, 2017

President and CEO Andrew Appel shares how Information Resources Inc. can help companies grow their businesses and connect with customers.

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Private Labels No Longer Just About Price

October 31, 2017

Demand from higher-income consumers picks up

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Top-spending consumers spend more

August 24, 2017

The average household spends $3,400 on packaged goods, but the average grocery banner only captures as much as 20% of that, according to a recent IRI report.

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Frugality hangover gives private labels staying power, study finds

August 09, 2017

Low prices dominated consumer priorities during Q2

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CPG Ad Cuts Raise Tough Questions For Digital Media

August 09, 2017

The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees.

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