News

Viant and IRI Link Data Sets

December 08, 2017

In the US, people-based ad technology company Viant and consumer data giant IRI have partnered, to boost data and analytics offerings for shopper marketers.

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Viant and IRI Link Data Sets

Perfected Personalization Is Predicated on Planning

November 08, 2017

Personalization can unlock new levels of growth and shopper loyalty when executed well. When executed poorly, it can impede growth and drive shoppers away, possibly forever.

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Perfected Personalization Is Predicated on Planning

Amazon, Personalization And The AI Effect

November 08, 2017

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

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Amazon, Personalization And The AI Effect

How CPG companies can fuel growth

November 06, 2017

Consumer packaged goods companies that successfully drive efficiencies can increase margins by 2 to 5 percent, according to a new IRI report.

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How CPG companies can fuel growth

The Wrap on Novelty/Seasonal Candy

November 06, 2017

Innovation and nostalgic consumers are the two main driving forces behind the continued growth seen in the novelty/seasonal candy segment over the past few years.

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IRI Finds Consumers Still Turning to Private Labels in Stable Economy

November 06, 2017

Consumers, especially millennials, continue to find value in house brands.

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IRI and the Hub of the Data Ecosystem

November 02, 2017

President and CEO Andrew Appel shares how Information Resources Inc. can help companies grow their businesses and connect with customers.

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Private Labels No Longer Just About Price

October 31, 2017

Demand from higher-income consumers picks up

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Top-spending consumers spend more

August 24, 2017

The average household spends $3,400 on packaged goods, but the average grocery banner only captures as much as 20% of that, according to a recent IRI report.

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Frugality hangover gives private labels staying power, study finds

August 09, 2017

Low prices dominated consumer priorities during Q2

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CPG Ad Cuts Raise Tough Questions For Digital Media

August 09, 2017

The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees.

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IRI: Quick Trips Make Up More Than Half of All Shopping Trips

August 09, 2017

Smaller formats, click-and-collect increasing.

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Trend analysis highlights growth opportunities across retail channels

August 09, 2017

Grocery’s above-average year-over-year performance does mark a change for the CPG industry.

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Supplementing the bottom line

June 22, 2017

Americans want to be healthier, and they want healthier-for-you products in the self-care aisles to get them there.

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As VCs Once Again Shower Money On Food Delivery, Does Shipt Have The Keys For Success?

June 15, 2017

IRI, a Chicago-based market research firm that released a study Monday of e-commerce behaviors, says that only 8 percent of U.S. shoppers have used supermarkets’ delivery-buster “click & collect” model, where shoppers place orders online a pick up their groceries a retail loca...

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We Are What We Eat

May 25, 2017

Benefits positioning is a key growth driver for food and beverage manufacturers.

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Soup-To-Nuts Podcast: What snacks are hot and where consumers buy them

May 22, 2017

US consumers are snacking more than ever, according to IRI data, but an analyst for the market research firm warns that CPG companies shouldn’t take this upward trend for granted because while many shoppers reach for packaged products to satisfy their growing habit, competitio...

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Early View 2017: CPG Off to a Slow Start, but What’s Next?

May 22, 2017

In the wake of a mixed economy, the unknown of a new kind of presidency and a complex retail marketplace, U.S. consumers began 2017 with a lot of change and uncertainty. According to the latest IRI Consumer Connect™ survey, these factors contributed to 2017 getting off to a sh...

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Top Five Takeaways from the 2017 IRI Growth Summit

May 22, 2017

The Fung Global Retail & Technology team attended the 13th annual IRI Growth Summit in Nashville, Tennessee.

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