News

Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact

April 18, 2018

Individuals who were repeatedly exposed to the campaign (after three games) generated a 32% lift in beverage sales.

Read More
Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact

Personalization and speed will define the future of shopper marketing

April 17, 2018

Influencing consumer purchasing behavior is becoming more personal, said Andrew Appel, chief executive officer of Information Resources, Inc. (I.R.I.), the Chicago-based market research company.

Read More
Personalization and speed will define the future of shopper marketing

Boris Oglesby is Executive Vice President and Practice Leader with IRI

March 22, 2018

Oglesby is responsible for leading a high-performance analytics, data development/delivery and client services organization in developing and using IRI’s tools to identify and address a broad spectrum of key marketing issues including new product launches, line extensions, tra...

Read More
Boris Oglesby is Executive Vice President and Practice Leader with IRI

Andrew Appel of IRI on the Power of Data

March 14, 2018

IRI's CEO offers insight on using data to connect with consumers, and how to foster a corporate culture of innovation

Read More
Andrew Appel of IRI on the Power of Data

Give Consumers The Ads They Want

March 13, 2018

Passionate about improving the consumer experience through more relevant advertising.

Read More
Give Consumers The Ads They Want

Avoidance of sugar remains macro trend

March 02, 2018

Speakers addressing consumer trends at the International Sweetener Colloquium in Orlando on Feb. 13 said sugar avoidance was a macro trend “that is here to stay and will only increase,” adding that younger consumers also are avoiding artificial sweeteners but that “more natura...

Read More
Avoidance of sugar remains macro trend

Target Media Effectively with These 5 Strategies

February 19, 2018

Good marketing is getting much harder and more imperative in today’s “noisy” world.

Read More
Target Media Effectively with These 5 Strategies

IRI Partners for TV and Digital Ad Measurement

February 08, 2018

In the US, consumer data giant IRI has partnered with television data company Alphonso, to provide advanced measurement solutions to brands looking to understand the impact of their TV and digital advertising.

Read More
IRI Partners for TV and Digital Ad Measurement

How retailers can prepare for Aldi’s expansion

February 01, 2018

IRI study finds customers drawn to price and value

Read More
How retailers can prepare for Aldi’s expansion

FMI Midwinter: All Signs Point to Solutions

January 31, 2018

“An Appetite for Change” was the theme bestowed upon this year’s Food Marketing Institute Midwinter Executive Conference, but seeing how our industry is evolving, retailers and their trading partners had better stay hungry for a good long time.

Read More
FMI Midwinter: All Signs Point to Solutions

Shoppers step up online CPG purchases

January 23, 2018

Seeking lower prices and added convenience, more U.S. shoppers are going online to buy consumer packaged goods (CPG), according to market researcher IRI.

Read More
Shoppers step up online CPG purchases

Andrew Appel: Leading the Charge On Innovative, 1:1 Personalized Marketing at IRI

January 19, 2018

IRI CEO Andrew Appel Talks 1:1 Personalized Marketing with Insights Success Magazine; Named One of 30 Most Innovative CEOS to Watch

Read More
Andrew Appel: Leading the Charge On Innovative, 1:1 Personalized Marketing at IRI

IRI CEO Andrew Appel speaks with Retail Leader

January 15, 2018

IRI CEO Andrew Appel speaks with Retail Leader on CPG’s most pressing issues, food retailing innovation and his formula for leading in uncertain times.

Read More
IRI CEO Andrew Appel speaks with Retail Leader

Random Control, Random Results: Standards For Sales-Lift Measurement Needed

January 09, 2018

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

Read More
Random Control, Random Results: Standards For Sales-Lift Measurement Needed

Viant and IRI Link Data Sets

December 08, 2017

In the US, people-based ad technology company Viant and consumer data giant IRI have partnered, to boost data and analytics offerings for shopper marketers.

Read More
Viant and IRI Link Data Sets

Perfected Personalization Is Predicated on Planning

November 08, 2017

Personalization can unlock new levels of growth and shopper loyalty when executed well. When executed poorly, it can impede growth and drive shoppers away, possibly forever.

Read More
Perfected Personalization Is Predicated on Planning

Amazon, Personalization And The AI Effect

November 08, 2017

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Read More
Amazon, Personalization And The AI Effect

How CPG companies can fuel growth

November 06, 2017

Consumer packaged goods companies that successfully drive efficiencies can increase margins by 2 to 5 percent, according to a new IRI report.

Read More
How CPG companies can fuel growth

The Wrap on Novelty/Seasonal Candy

November 06, 2017

Innovation and nostalgic consumers are the two main driving forces behind the continued growth seen in the novelty/seasonal candy segment over the past few years.

Read More

IRI Finds Consumers Still Turning to Private Labels in Stable Economy

November 06, 2017

Consumers, especially millennials, continue to find value in house brands.

Read More

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.