News

Coming: TV Ads That Target the Grocery Cart

March 17, 2014

IRI Combines Shopper Transaction Info with TV and Digital Data from Rentrak and Comscore

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Coming: TV Ads That Target the Grocery Cart

Getting Big Data To Work For You

March 06, 2014

Big data is allowing companies across the supply chain to use a laser focus on the most opportunistic areas for growth. Information Resources, Inc. Chief Information Officer Ash Patel, discusses how to use it to effectively reach your customers.

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Getting Big Data To Work For You

Research Business Report

February 20, 2014

It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual ...

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Research Business Report

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