News

Boomers, seniors spell health and wellness opportunity for store brands

June 29, 2014

U.S. baby boomers/seniors spent more than $200 billion across shopping channels in the last year alone, accounting for more than 50 percent of consumer packaged goods (CPG) spending, according to Information Resources Inc. (IRI), a Chicago-based market research firm.

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Boomers, seniors spell health and wellness opportunity for store brands

Got milk? From a cow or a plant?

June 11, 2014

Milk alternatives control just eight percent of overall milk sales in the United States, but for the past few years, they’ve represented the fastest-growing part of the dairy market.

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Got milk? From a cow or a plant?

OTC Sales Growth Booster: Match Launches With Consumer Needs

May 29, 2014

More flavors and package redesigns briefly grab consumers’ attention, but innovative and truly new product launches that address their needs will accelerate OTC industry sales growth, which has held steady at 3% annually since 2010, an IRI Worldwide marketing insider says.

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OTC Sales Growth Booster: Match Launches With Consumer Needs

Shandy-monium: The sequel

May 26, 2014

Brace yourselves beer drinkers: The summer of 2014 is shaping up for shandy-monium.

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Shandy-monium: The sequel

How to Understand Consumer Attitudes, Needs

April 09, 2014

IRI Industry Insights Executive Vice President Larry Levin discusses consumer attitudes and needs on Bloomberg Television's “Bloomberg Surveillance.”

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How to Understand Consumer Attitudes, Needs

The Mystique of Moonshine

April 09, 2014

Sales of unaged corn whiskey increase triple digits

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The Mystique of Moonshine

“Collaboration” is a hot button across the grocery retail industry. It speaks to the importance of retailers and their CPG partners working together to better serve the needs of consumers. But IRI’s 2

March 19, 2014

“Collaboration” is a hot button across the grocery retail industry. It speaks to the importance of retailers and their CPG partners working together to better serve the needs of consumers. But IRI’s 2014 Summit demonstrates that collaboration is hard at work much further up th...

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“Collaboration” is a hot button across the grocery retail industry. It speaks to the importance of retailers and their CPG partners working together to better serve the needs of consumers. But IRI’s 2

IRI executive: Snacks faced a competitive shark tank last year

March 18, 2014

Snack makers survived a difficult 2013 with increased competition forming a much larger battleground that included quick-serve, online and even airlines, says a leading sector analyst.

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IRI executive: Snacks faced a competitive shark tank last year

Coming: TV Ads That Target the Grocery Cart

March 17, 2014

IRI Combines Shopper Transaction Info with TV and Digital Data from Rentrak and Comscore

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Coming: TV Ads That Target the Grocery Cart

Getting Big Data To Work For You

March 06, 2014

Big data is allowing companies across the supply chain to use a laser focus on the most opportunistic areas for growth. Information Resources, Inc. Chief Information Officer Ash Patel, discusses how to use it to effectively reach your customers.

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Getting Big Data To Work For You

Research Business Report

February 20, 2014

It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual ...

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Research Business Report

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