News

In Booming Snack Industry, Competition Grows for Specialty Retailers

April 09, 2015

Consumers are spending more than $1.2 trillion on eating and drinking, and snacks are playing a growing role in their daily eating habits.

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In Booming Snack Industry, Competition Grows for Specialty Retailers

ARF names Appel to board of directors

April 08, 2015

US — IRI president and CEO Andrew Appel (pictured) has joined the Advertising Research Foundation (ARF)’s board of directors for a three-year term.

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ARF names Appel to board of directors

Large firms fight back as small companies steal market share, research shows

April 06, 2015

Large food and beverage companies are starting to fight back with mixed success against the smaller, more nimble companies that continue to steal market share, according to market analysts.

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Large firms fight back as small companies steal market share, research shows

IRI appoints head of grocery and health & beauty

March 31, 2015

Consumer, shopper and retail market intelligence company IRI has announced the appointment of Tim Dummer as its new UK head of grocery and health & beauty.

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IRI appoints head of grocery and health & beauty

IRI, Kline Team Up on Consumer Healthcare Products Industry

March 19, 2015

Alliance will offer intelligence, insights on Rx-to-OTC switches, innovation, more

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IRI, Kline Team Up on Consumer Healthcare Products Industry

2015 Review and Outlook - bbb

March 16, 2015

This edition of CGT's Review & Outlook Report features over 100 influencers and leaders in the consumer goods industry that are laying the groundwork today for greater success tomorrow, and well beyond.

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2015 Review and Outlook - bbb

Target Turns To Hispanic Shoppers For Salvation

March 05, 2015

Target executives are betting on young Hispanic adults to help shore up the company's future.

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Target Turns To Hispanic Shoppers For Salvation

Kantar Shopcom, IRI Integrate Data

March 04, 2015

Big Data is getting even bigger, thanks to a series of deals for data integration between major marketing research and analytics firms. The latest brings together Kantar Shopcom, a division of Kantar Retail, with IRI.

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Kantar Shopcom, IRI Integrate Data

The Future of Shopper Marketing

February 03, 2015

The goal is to help IRI’s customers stay ahead of the trends that are shaping and, in many cases, reshaping the market for consumer packaged goods.

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The Future of Shopper Marketing

How To Excite High-Value Shoppers In Today’s Hyper-Competitive Market

December 22, 2014

IRI’s Larry Levin discusses digital and in-store strategies retailers and manufacturers can use to reach their desired consumers.

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How To Excite High-Value Shoppers In Today’s Hyper-Competitive Market

Retail Technology Special

October 27, 2014

The Navigator for Enterprise Solutions

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Retail Technology Special

Retail's new normal

October 15, 2014

IRI was featured on National Public Radio’s Marketplace show last night! Susan Viamari, our editor of Thought Leadership, was interviewed for a segment called “Retail’s New Normal.”

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Retail

IRI's Sanders dives into changing retail and healthcare landscape

October 07, 2014

With declines in household incomes, a growing trend toward self-care among consumers, a changing demographic landscape and a greater emphasis on digital, the retail environment is undergoing significant change, but that change is spelling opportunities for smaller companies, a...

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IRI

Ready, Set, Spend?

October 05, 2014

America is shopping again - but how, have our habits changed. See the surprises in this Consumer Reports exclusive.

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Ready, Set, Spend?

Must. Master. Digital.

October 02, 2014

If you produce consumer packaged goods, stop reading this right now and download this report.

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Must. Master. Digital.

IRI partnership brings broad, deep view of shoppers

September 16, 2014

It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual ...

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IRI partnership brings broad, deep view of shoppers

Pulse Report: Winning With The Hispanic Consumer Toda

September 10, 2014

One in six Americans, 53 million people, is Hispanic. The Hispanic population in the United States has grown 43 percent since 2000, and rapid growth will continue. Simultaneously, spending by these shoppers has increased 207 percent since 2000 and purchasing power will total $...

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Pulse Report: Winning With The Hispanic Consumer Toda

Curiosity leads shoppers to Market Basket

September 03, 2014

The six-week spectacle at Market Basket accomplished what a marketing guru with a multimillion-dollar budget could only dream of: reaching thousands of potential new consumers with a seemingly endless stream of authentic testimonials, including unprompted gushing from loyal cu...

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Curiosity leads shoppers to Market Basket

Experts Urge CPGs To Employ Digital Game Plan

September 01, 2014

As the industry approaches a "digital tipping point," a landmark report commissioned by the Grocery Manufacturers Association (GMA) highlights the benefits and most advantageous positioning strategies for CPG companies' digital and e-commerce success.

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Experts Urge CPGs To Employ Digital Game Plan

Maximize Store Brands Potential

August 25, 2014

It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual ...

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Maximize Store Brands Potential

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