News

How To Excite High-Value Shoppers In Today’s Hyper-Competitive Market

December 22, 2014

IRI’s Larry Levin discusses digital and in-store strategies retailers and manufacturers can use to reach their desired consumers.

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How To Excite High-Value Shoppers In Today’s Hyper-Competitive Market

Retail Technology Special

October 27, 2014

The Navigator for Enterprise Solutions

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Retail Technology Special

Retail's new normal

October 15, 2014

IRI was featured on National Public Radio’s Marketplace show last night! Susan Viamari, our editor of Thought Leadership, was interviewed for a segment called “Retail’s New Normal.”

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Retail

IRI's Sanders dives into changing retail and healthcare landscape

October 07, 2014

With declines in household incomes, a growing trend toward self-care among consumers, a changing demographic landscape and a greater emphasis on digital, the retail environment is undergoing significant change, but that change is spelling opportunities for smaller companies, a...

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IRI

Ready, Set, Spend?

October 05, 2014

America is shopping again - but how, have our habits changed. See the surprises in this Consumer Reports exclusive.

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Ready, Set, Spend?

Must. Master. Digital.

October 02, 2014

If you produce consumer packaged goods, stop reading this right now and download this report.

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Must. Master. Digital.

IRI partnership brings broad, deep view of shoppers

September 16, 2014

It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual ...

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IRI partnership brings broad, deep view of shoppers

Pulse Report: Winning With The Hispanic Consumer Toda

September 10, 2014

One in six Americans, 53 million people, is Hispanic. The Hispanic population in the United States has grown 43 percent since 2000, and rapid growth will continue. Simultaneously, spending by these shoppers has increased 207 percent since 2000 and purchasing power will total $...

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Pulse Report: Winning With The Hispanic Consumer Toda

Curiosity leads shoppers to Market Basket

September 03, 2014

The six-week spectacle at Market Basket accomplished what a marketing guru with a multimillion-dollar budget could only dream of: reaching thousands of potential new consumers with a seemingly endless stream of authentic testimonials, including unprompted gushing from loyal cu...

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Curiosity leads shoppers to Market Basket

Experts Urge CPGs To Employ Digital Game Plan

September 01, 2014

As the industry approaches a "digital tipping point," a landmark report commissioned by the Grocery Manufacturers Association (GMA) highlights the benefits and most advantageous positioning strategies for CPG companies' digital and e-commerce success.

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Experts Urge CPGs To Employ Digital Game Plan

Maximize Store Brands Potential

August 25, 2014

It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual ...

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Maximize Store Brands Potential

Affordable indulgence for the value-driven shopper

August 25, 2014

The search for value continues, but it doesn’t always mean cheap. It means “make my life better.” And when it comes to the $45 billion beauty market, the opportunities are aplenty.

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Affordable indulgence for the value-driven shopper

Why isn’t the American consumer spending?

August 13, 2014

Susan Viamari, IRI's editor of Thought Leadership, was interviewed for a segment called “Why isn’t the American consumer spending?”

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Why isn’t the American consumer spending?

Times & Trends: Aging America - Unlocking Growth In Mature Markets

July 28, 2014

Unprecedented size, growth and buying power make the mature market critically important for CPG companies, according to IRI's Times & Trends report Boomers & Seniors: Carving Out Growth in Mature Markets.

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Times & Trends: Aging America - Unlocking Growth In Mature Markets

Boomers, seniors spell health and wellness opportunity for store brands

June 29, 2014

U.S. baby boomers/seniors spent more than $200 billion across shopping channels in the last year alone, accounting for more than 50 percent of consumer packaged goods (CPG) spending, according to Information Resources Inc. (IRI), a Chicago-based market research firm.

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Boomers, seniors spell health and wellness opportunity for store brands

Got milk? From a cow or a plant?

June 11, 2014

Milk alternatives control just eight percent of overall milk sales in the United States, but for the past few years, they’ve represented the fastest-growing part of the dairy market.

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Got milk? From a cow or a plant?

OTC Sales Growth Booster: Match Launches With Consumer Needs

May 29, 2014

More flavors and package redesigns briefly grab consumers’ attention, but innovative and truly new product launches that address their needs will accelerate OTC industry sales growth, which has held steady at 3% annually since 2010, an IRI Worldwide marketing insider says.

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OTC Sales Growth Booster: Match Launches With Consumer Needs

Shandy-monium: The sequel

May 26, 2014

Brace yourselves beer drinkers: The summer of 2014 is shaping up for shandy-monium.

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Shandy-monium: The sequel

How to Understand Consumer Attitudes, Needs

April 09, 2014

IRI Industry Insights Executive Vice President Larry Levin discusses consumer attitudes and needs on Bloomberg Television's “Bloomberg Surveillance.”

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How to Understand Consumer Attitudes, Needs

The Mystique of Moonshine

April 09, 2014

Sales of unaged corn whiskey increase triple digits

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The Mystique of Moonshine

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