News

What's Possible for Targeting Based on Offline Purchase Data?

June 13, 2018

New developments for the CPG industry

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What

Session IPAs offer potential to craft beer market

June 12, 2018

Light body profile acts as alternative to heavy, filling brews

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Session IPAs offer potential to craft beer market

One Step Ahead

June 11, 2018

IRI hosts 15th annual conference in Las Vegas.

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One Step Ahead

IRI purchasing study shows Hispanic market on the rise

June 07, 2018

The Hispanic community continues to be the fastest-growing ethnic group in the nation and spends more than $94.7 billion on consumer packaged goods products annually.

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IRI purchasing study shows Hispanic market on the rise

IRI's Take on Candy, Snacks

May 31, 2018

Taking a Look at Confectionary

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IRI

Innovation reigns at Sweets & Snacks Expo: Butterfinger popcorn, cauliflower pretzels

May 23, 2018

Sweet and Savory met this week at McCormick Place

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Innovation reigns at Sweets & Snacks Expo: Butterfinger popcorn, cauliflower pretzels

How to win back the convenience consumer

May 14, 2018

Drug stores have sustained a dip in trips in recent years, down nearly 15% from 2015 to 2017, according to IRI. This loss of trips is challenging for the drug class of trade, as stores lose the foot traffic they need to accelerate growth.

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How to win back the convenience consumer

Deschutes Brewery CEO says legal marijuana played role in craft beer slowdown

May 01, 2018

Craft beer sales in Oregon grew less than 1 percent in 2017

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Deschutes Brewery CEO says legal marijuana played role in craft beer slowdown

Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact

April 18, 2018

Individuals who were repeatedly exposed to the campaign (after three games) generated a 32% lift in beverage sales.

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Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact

Personalization and speed will define the future of shopper marketing

April 17, 2018

Influencing consumer purchasing behavior is becoming more personal, said Andrew Appel, chief executive officer of Information Resources, Inc. (I.R.I.), the Chicago-based market research company.

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Personalization and speed will define the future of shopper marketing

Boris Oglesby is Executive Vice President and Practice Leader with IRI

March 22, 2018

Oglesby is responsible for leading a high-performance analytics, data development/delivery and client services organization in developing and using IRI’s tools to identify and address a broad spectrum of key marketing issues including new product launches, line extensions, tra...

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Boris Oglesby is Executive Vice President and Practice Leader with IRI

Andrew Appel of IRI on the Power of Data

March 14, 2018

IRI's CEO offers insight on using data to connect with consumers, and how to foster a corporate culture of innovation

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Andrew Appel of IRI on the Power of Data

Give Consumers The Ads They Want

March 13, 2018

Passionate about improving the consumer experience through more relevant advertising.

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Give Consumers The Ads They Want

Avoidance of sugar remains macro trend

March 02, 2018

Speakers addressing consumer trends at the International Sweetener Colloquium in Orlando on Feb. 13 said sugar avoidance was a macro trend “that is here to stay and will only increase,” adding that younger consumers also are avoiding artificial sweeteners but that “more natura...

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Avoidance of sugar remains macro trend

Target Media Effectively with These 5 Strategies

February 19, 2018

Good marketing is getting much harder and more imperative in today’s “noisy” world.

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Target Media Effectively with These 5 Strategies

IRI Partners for TV and Digital Ad Measurement

February 08, 2018

In the US, consumer data giant IRI has partnered with television data company Alphonso, to provide advanced measurement solutions to brands looking to understand the impact of their TV and digital advertising.

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IRI Partners for TV and Digital Ad Measurement

How retailers can prepare for Aldi’s expansion

February 01, 2018

IRI study finds customers drawn to price and value

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How retailers can prepare for Aldi’s expansion

FMI Midwinter: All Signs Point to Solutions

January 31, 2018

“An Appetite for Change” was the theme bestowed upon this year’s Food Marketing Institute Midwinter Executive Conference, but seeing how our industry is evolving, retailers and their trading partners had better stay hungry for a good long time.

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FMI Midwinter: All Signs Point to Solutions

Shoppers step up online CPG purchases

January 23, 2018

Seeking lower prices and added convenience, more U.S. shoppers are going online to buy consumer packaged goods (CPG), according to market researcher IRI.

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Shoppers step up online CPG purchases

Andrew Appel: Leading the Charge On Innovative, 1:1 Personalized Marketing at IRI

January 19, 2018

IRI CEO Andrew Appel Talks 1:1 Personalized Marketing with Insights Success Magazine; Named One of 30 Most Innovative CEOS to Watch

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Andrew Appel: Leading the Charge On Innovative, 1:1 Personalized Marketing at IRI

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