News

Vestar Capital Partners to take major stake in IRI

January 09, 2019

A new era has begun at IRI.

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Vestar Capital Partners to take major stake in IRI

Stan Sthanunathan's AI & Machine Learning Successes

January 04, 2019

Unilever EVP CMI Stan Sthanunathan explains the expertise his research function has developed using AI and machine learning.

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Stan Sthanunathan

Nutrition bar innovation fueled by function and flavor

December 17, 2018

Compared with a decline in dollar sales for 2017, the bar industry has picked up the pace in 2018, growing 2.9% in dollar sales for the 52 weeks ending Oct. 7, according to IRI.

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Nutrition bar innovation fueled by function and flavor

Inside Rimmel’s revamped influencer strategy

November 26, 2018

More beauty and fashion companies are re-allocating advertising dollars and converting them into influencer marketing budgets

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Inside Rimmel’s revamped influencer strategy

2018 GRBN Global Top 25 Report

November 15, 2018

IRI is #7 on this list of world’s largest research and data analytics companies.

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2018 GRBN Global Top 25 Report

2018 Craft Beer Report: Craft beer market experiencing marginal growth

November 08, 2018

IPAs, local experiences drive segment

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2018 Craft Beer Report: Craft beer market experiencing marginal growth

Small CPG Brands Are Gaining Upper Hand On Giants -- And Now The Big Want To Get Even Bigger

October 18, 2018

In the U.S., major CPG giants have lost $17 billion in sales to smaller players in the past five years alone.

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Small CPG Brands Are Gaining Upper Hand On Giants -- And Now The Big Want To Get Even Bigger

How To Leverage Transparent And Trusted Data For Improved Digital Campaigns

October 08, 2018

President, IRI Media Center of Excellence,improving the consumer experience through more relevant advertising.

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How To Leverage Transparent And Trusted Data For Improved Digital Campaigns

Fresh Food

October 08, 2018

WGB's annual report guides retailers on how to make the most of the perimeter aisles.

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Fresh Food

Global Reporting Is a Must-Have for CPG Manufacturers

September 06, 2018

For any CPG manufacturer operating in three or more countries, global reporting should be a fundamental part of strategy development, execution and measurement.

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Global Reporting Is a Must-Have for CPG Manufacturers

Opinion: Munchies That Mobilize the Millennial Shopper

August 31, 2018

3 lessons to learn about young snackers

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Opinion: Munchies That Mobilize the Millennial Shopper

Adding Salt To Soup: Strategically Managing Halo Effects

August 31, 2018

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

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Adding Salt To Soup: Strategically Managing Halo Effects

The Jolt Podcast: What's Really Happening in Retail?

August 24, 2018

TheStreet talks with IRI CEO Andrew Appel about the trends shaping the consumer economy.

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The Jolt Podcast: What

How Brands Selling On Traditional Retail Channels Can Harness Current Digital Marketing Innovations

August 22, 2018

President, IRI Media Center of Excellence, improving the consumer experience through more relevant advertising

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How Brands Selling On Traditional Retail Channels Can Harness Current Digital Marketing Innovations

Measure Early and Often to Improve Ad Campaign Results

August 06, 2018

Consumers’ wants and needs are always changing, meaning that retailers are attempting to personalize campaigns focusing on moving targets.

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Measure Early and Often to Improve Ad Campaign Results

CEO View: Pardon My Disruption

July 16, 2018

Embracing Augmented Decision Making to Drive CPG and Retail Growth in the Age of Disruption

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CEO View: Pardon My Disruption

Accountability Is Knowing Who Consumers Really Are: IRI’s Mehta

July 12, 2018

IRI has almost 400 million reasons why television should no longer be planned and bought based on traditional age/gender metrics and related proxies.

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Accountability Is Knowing Who Consumers Really Are: IRI’s Mehta

IRI Integrates New Floral Data into Perimeter Offering for True Total Store View

July 09, 2018

Adding Floral Data to Existing Fresh Perimeter Departments Expands IRI’s First-to-Market Fixed and Random-Weight Data Set

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Frito-Lay Scores by Personalizing Consumer Experiences

July 03, 2018

It can be difficult for a brand to personalize consumer experiences when it sells more than 18 million units a day as Frito-Lay does.

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Frito-Lay Scores by Personalizing Consumer Experiences

IRI enriches value of partner ecosystem again

June 20, 2018

IRI entered into partnerships with SPINS, PlaceIQ and Geoscape to develop and deploy new audience solutions for IRI’s Verified Audiences.

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IRI enriches value of partner ecosystem again

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