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How To Leverage Transparent And Trusted Data For Improved Digital Campaigns

October 08, 2018

President, IRI Media Center of Excellence,improving the consumer experience through more relevant advertising.

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How To Leverage Transparent And Trusted Data For Improved Digital Campaigns

Fresh Food

October 08, 2018

WGB's annual report guides retailers on how to make the most of the perimeter aisles.

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Fresh Food

Global Reporting Is a Must-Have for CPG Manufacturers

September 06, 2018

For any CPG manufacturer operating in three or more countries, global reporting should be a fundamental part of strategy development, execution and measurement.

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Global Reporting Is a Must-Have for CPG Manufacturers

Opinion: Munchies That Mobilize the Millennial Shopper

August 31, 2018

3 lessons to learn about young snackers

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Opinion: Munchies That Mobilize the Millennial Shopper

Adding Salt To Soup: Strategically Managing Halo Effects

August 31, 2018

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

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Adding Salt To Soup: Strategically Managing Halo Effects

The Jolt Podcast: What's Really Happening in Retail?

August 24, 2018

TheStreet talks with IRI CEO Andrew Appel about the trends shaping the consumer economy.

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The Jolt Podcast: What

How Brands Selling On Traditional Retail Channels Can Harness Current Digital Marketing Innovations

August 22, 2018

President, IRI Media Center of Excellence, improving the consumer experience through more relevant advertising

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How Brands Selling On Traditional Retail Channels Can Harness Current Digital Marketing Innovations

Measure Early and Often to Improve Ad Campaign Results

August 06, 2018

Consumers’ wants and needs are always changing, meaning that retailers are attempting to personalize campaigns focusing on moving targets.

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Measure Early and Often to Improve Ad Campaign Results

CEO View: Pardon My Disruption

July 16, 2018

Embracing Augmented Decision Making to Drive CPG and Retail Growth in the Age of Disruption

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CEO View: Pardon My Disruption

Accountability Is Knowing Who Consumers Really Are: IRI’s Mehta

July 12, 2018

IRI has almost 400 million reasons why television should no longer be planned and bought based on traditional age/gender metrics and related proxies.

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Accountability Is Knowing Who Consumers Really Are: IRI’s Mehta

Frito-Lay Scores by Personalizing Consumer Experiences

July 03, 2018

It can be difficult for a brand to personalize consumer experiences when it sells more than 18 million units a day as Frito-Lay does.

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Frito-Lay Scores by Personalizing Consumer Experiences

IRI enriches value of partner ecosystem again

June 20, 2018

IRI entered into partnerships with SPINS, PlaceIQ and Geoscape to develop and deploy new audience solutions for IRI’s Verified Audiences.

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IRI enriches value of partner ecosystem again

In-Flight Optimization: What Grocers Need to Know to Lift Sales

June 20, 2018

Today’s CPG brand and retail marketers are working in a crazy and hypercompetitive market.

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In-Flight Optimization: What Grocers Need to Know to Lift Sales

What's Possible for Targeting Based on Offline Purchase Data?

June 13, 2018

New developments for the CPG industry

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What

Session IPAs offer potential to craft beer market

June 12, 2018

Light body profile acts as alternative to heavy, filling brews

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Session IPAs offer potential to craft beer market

One Step Ahead

June 11, 2018

IRI hosts 15th annual conference in Las Vegas.

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One Step Ahead

IRI purchasing study shows Hispanic market on the rise

June 07, 2018

The Hispanic community continues to be the fastest-growing ethnic group in the nation and spends more than $94.7 billion on consumer packaged goods products annually.

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IRI purchasing study shows Hispanic market on the rise

IRI's Take on Candy, Snacks

May 31, 2018

Taking a Look at Confectionary

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IRI

Innovation reigns at Sweets & Snacks Expo: Butterfinger popcorn, cauliflower pretzels

May 23, 2018

Sweet and Savory met this week at McCormick Place

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Innovation reigns at Sweets & Snacks Expo: Butterfinger popcorn, cauliflower pretzels

How to win back the convenience consumer

May 14, 2018

Drug stores have sustained a dip in trips in recent years, down nearly 15% from 2015 to 2017, according to IRI. This loss of trips is challenging for the drug class of trade, as stores lose the foot traffic they need to accelerate growth.

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How to win back the convenience consumer

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