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New Product Pacesetters capitalize on healthy indulgence

May 08, 2019

Indulgence and how consumers define what is healthy are two trends that stand out in the food and beverage products leading Information Resources, Inc.’s annual New Product Pacesetters report.

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New Product Pacesetters capitalize on healthy indulgence

IRI pacesetters: What were the top 10 new food and beverage product launches in 2018?

May 08, 2019

Products that make the IRI Pacesetters list of the top 100 CPG launches still tend to be from larger companies (although that’s changing), but the days of ‘blockbuster’ new products are over, says the Chicago-based market researcher.

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IRI pacesetters: What were the top 10 new food and beverage product launches in 2018?

Instagram Influencers Boost In-Store Sales Of 5-Hour Energy In New Ad Campaign

May 01, 2019

A young tech company is exploring the marketing clout of social media influencers.

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Instagram Influencers Boost In-Store Sales Of 5-Hour Energy In New Ad Campaign

Now Your Jerky Is Vegan and Made of Mushrooms

April 24, 2019

A new crop of jerkies is pushing the snack further from its humble roots. Behind the trend’s longevity: humans’ deep-rooted desire to chew things.

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Now Your Jerky Is Vegan and Made of Mushrooms

IRI Powers Path Forward at Growth Summit

April 05, 2019

The prospect of identifying growth opportunities and how to capitalize on them drew 1,600 retail and CPG executives to Denver, Colo., March 11-13 for the IRI 2019 Growth Summit.

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IRI Powers Path Forward at Growth Summit

Tools, talent and technology will unlock new growth for product marketers

March 27, 2019

As Executive Vice President and Chief Marketing Officer, John McIndoe is responsible for IRI’s corporate brand, corporate communications and integrated marketing efforts.

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Tools, talent and technology will unlock new growth for product marketers

How IRI Is Setting Up Shop For The Next Generation Of Retail Data

March 20, 2019

The 35-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks, where its data is used for both targeting and attribution.

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How IRI Is Setting Up Shop For The Next Generation Of Retail Data

IRI unveils findings of new CBD attitude and usage study

March 12, 2019

IRI Tuesday released findings of a new study focused on understanding the attitudes and usage motivations of legal adult cannabis users, and the projected impact of further legalization on consumer product purchase habits.

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IRI unveils findings of new CBD attitude and usage study

Reaping Profits from Chocolate

February 25, 2019

Even though 20% of all chocolate sales come from convenience stores, a 32% increase in year-over-year growth flowed from the convenience channel.

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Reaping Profits from Chocolate

How IRI Is Using AI to Drive Growth in the CPG Landscape

February 19, 2019

Ash Patel, chief information officer at IRI, uses data and advanced technology to help CPG brands and major retailers find growth opportunities in an evolving marketplace

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How IRI Is Using AI to Drive Growth in the CPG Landscape

US online CPG sales grew 35.4% in 2018 and represented 11% of the total market

February 13, 2019

Non-food items, particularly personal care and home care products, are the top-selling CPGs online. Most sales go to 'pure-play' online retailers.

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US online CPG sales grew 35.4% in 2018 and represented 11% of the total market

People on the Move

February 12, 2019

Wei Lin Wong is senior vice president of Corporate Strategy and Development and a member of IRI's executive leadership team.

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People on the Move

5 takeaways from FMI's Midwinter Executive Conference

January 31, 2019

This year's discussion focused on solutions to the multitude of challenges supermarkets face, from digital transformation to shifting consumer preferences.

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5 takeaways from FMI

IRI Promotes for Strategy and Development Role

January 17, 2019

In the US, consumer data giant IRI has promoted Wei Lin Wong to the role of Senior Vice President of Global Strategy and Corporate Development.

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IRI Promotes for Strategy and Development Role

Top 7 from 7: The key global food industry news of the past 7 days (Jan 14)

January 16, 2019

From Chobani's new coconut-based range of spoonable and drinkable products to US food tech firm JUST aiming to take its plant-based product, JUST Egg, into China, a lot has happened over the past seven days. Here’s a round-up of the top seven global food and beverage news item...

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Top 7 from 7: The key global food industry news of the past 7 days (Jan 14)

Vestar Capital Partners to take major stake in IRI

January 09, 2019

A new era has begun at IRI.

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Vestar Capital Partners to take major stake in IRI

Stan Sthanunathan's AI & Machine Learning Successes

January 04, 2019

Unilever EVP CMI Stan Sthanunathan explains the expertise his research function has developed using AI and machine learning.

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Stan Sthanunathan

Nutrition bar innovation fueled by function and flavor

December 17, 2018

Compared with a decline in dollar sales for 2017, the bar industry has picked up the pace in 2018, growing 2.9% in dollar sales for the 52 weeks ending Oct. 7, according to IRI.

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Nutrition bar innovation fueled by function and flavor

Inside Rimmel’s revamped influencer strategy

November 26, 2018

More beauty and fashion companies are re-allocating advertising dollars and converting them into influencer marketing budgets

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Inside Rimmel’s revamped influencer strategy

2018 GRBN Global Top 25 Report

November 15, 2018

IRI is #7 on this list of world’s largest research and data analytics companies.

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2018 GRBN Global Top 25 Report

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