How Do You Target High Value Shoppers?

We’ve been talking about the priorities and focus of CPG and retail industry executives using polling answers collected in a recent webinar. The answers to our questions illustrate the disconnect between the current market landscape and the focus of industry executives. ...

Read More

What is Your Number One Priority?

In my previous blog post, I noted that during a recent webinar we surveyed more than 100 CPG and retail industry executives.  Nine out of 10 respondents indicated that sales were moderately or highly concentrated in their category or business unit.  What’s...

Read More

How much will you pay for beer during the Super Bowl?

My colleague, Dr. Ira Haimowitz, recently weighed in on the importance of pricing and promoting products correctly for major events, such as how much more beer is worth to a consumer during the Super Bowl than during the rest of the year.

Read More

Old Adages Teach Lessons When It Comes to Testing

“Measure twice, cut once,” is a saying we hear every day that points to the need for carefully evaluating an opportunity or initiative before diving in.

Read More

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us