Blog

The Aerosol Opportunity

Every good marketer knows that packaging is one of the key ingredients of a successful product. It’s at the point of consideration, when a consumer is staring at two similar products in the store and trying to make a decision between them, that packaging can help make or...

Read More

Optimizing Your Product Assortment: Design for Growth

Trends in the marketplace – busier-than-ever shoppers, localized competition, and the impact of digital – are making the retail environment more complex. Deciding which products to have in-store and online continues to be a universal challenge for both manufacturer...

Read More

PepsiCo, Walmart and McKinsey Discuss Innovation in Retail and Consumer Shopping Habits, and Big Data Analytics

While innovation is crucial for any company that wants long-term growth, it’s become increasingly difficult to anticipate and meet shopper needs through new product introductions. A massive 80 to 90 percent of new product introductions fail to meet their goals. This mean...

Read More

How to Grow in a Flat Category: Household Cleaning Products

As the U.S. economic recovery continues, shopper behavior is mixed: some shoppers have continued their frugal ways while others have begun spending again. The $23.3 billion home cleaning business has faced several years of challenges as a result of consumers’ ongoing eff...

Read More

Pricing Strategy Moves Front and Center to Drive Sustainable Growth

Harnessing the potential of big data in every aspect of a company’s operations is a highly attractive goal, but it’s one that can be difficult to achieve. IRI and Columbia Business School’s Center for Pricing and Revenue Management recently held their second ...

Read More

Make Your TV Media Buying More Efficient

Whether advertising budgets are large or small, all CPG marketers (and their agencies) want to be more efficient, improve targeting and maximize reach to the people they want to influence. Digital advertising, with its many targeting techniques, has made it easier for marketer...

Read More

Understand Different Hispanic Shopper Groups with Insights from HispanicLink 2014

Hispanics are now one sixth of the U.S. population and represent $1.3 trillion in purchasing power. That purchasing power is projected to surpass $1.7 trillion by 2017, presenting a tremendous opportunity for CPG growth. For example, a CPG manufacturer with $1 billion in sales...

Read More

Addressable Television Advertising: Don’t forget about CPG

When I talk to people about the future of television, I always use digital as an example. When you surf the web, you see different ads than someone else who is visiting the same website. TV is based on a completely different advertising model, with all viewers seeing the same ...

Read More

Finding Growth in the Changing CPG Marketplace

It’s no surprise that consumers are changing how they shop, where they shop and when they shop. In fact, consumers now have more than 2,500 unique potential paths to purchase.

Read More

Marketers Positioned to Unwrap Higher Sales this Holiday Season

With the 2014 holiday season drawing near, marketers should have a lot to feel good about, according to IRI’s Q3 2014 MarketPulse™ survey. Consumer confidence is on an upward trajectory, and shoppers say they’re planning to spend a bit more during this holida...

Read More

IRI and Columbia Business School to Present Second Annual Program on Pricing Analytics

On Oct. 28 and 29, IRI and the Center for Pricing and Revenue Management at Columbia Business School will present our second annual executive education program on the Columbia University campus. Titled, “Pricing Analytics: The Art and Science of Profitable Growth,”...

Read More

Global Reporting is a Must-Have for CPG Manufacturers

For any CPG manufacturer operating in three or more countries, global reporting should be a fundamental part of strategy development, execution and measurement. Whether managers use the resultant reports to ensure compliance with centrally generated marketing and sales plans o...

Read More

CPGs: It’s Time to Prepare for the Digital Future

How can CPG companies best position themselves for digital and e-commerce success? During the next five years, companies need to plan for a “1-5-10” market, in which e-commerce’s current 1 percent penetration will likely expand to 5 percent by 2018 and could ...

Read More

Winning With The Hispanic Consumer Today

Spending by Hispanic shoppers has increased 207 percent since 2000, and by 2015, the U.S. Hispanic market will be worth $1.5 trillion. During our recent #IRIWebinar, “Winning with the Hispanic Consumer Today,” Latinum Network Vice President Andy Hasselwander and I ...

Read More

Q2 MarketPulse™ Results: Cautious Optimism and Calculated Splurges

Just as the economy has been slow to recover, consumers have been slow to loosen their purse strings. Though consumer confidence rose drastically in Q1 2014, IRI’s Q2 MarketPulse study found consumer confidence leveling off, with 46 percent of consumers stating they feel...

Read More

Native Advertising Boosts CPG Brand Performance

Creating advertising that resembles news and other editorial content is not new. The concept has been around for years in the form of advertorials and “special advertising sections” laid out to look like regular content. What’s newer is applying the concept i...

Read More

The Sweet Smell of Success: Why and How Americans Are Purchasing Air Care Products

Do you remember that sensation of walking into a childhood friend’s home and being greeted with a waft of a familiar scent that was somehow unique to that particular household? It’s as though every friend’s house had its own distinct smell with its own memori...

Read More

Times & Trends Report Finds Golden Opportunity with Seniors and Boomers

Today, baby boomers and seniors account for the majority of all CPG expenditures. Over the next 25 years, the population of Americans aged 65 and older will double, and spending by this group will exceed $230 billion in less than a decade. This segment of the population spends...

Read More

Leveraging POS Data and Location-Based Targeting for Mobile Advertising Success

Mobile is not only becoming a prevalent mechanism for media consumption; it is also disrupting the advertising industry. Traditionally, mobile data was subject to cookie tracking, which has long dominated the digital media measurement/targeting ecosystem. Yet, cookie tracking ...

Read More

Are you marketing your market research?

Your market research is not reaching its full organizational and business potential.

Read More

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

Enter security code:
 Security code