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What Dairy Manufacturers Need to Know to Grow

Finding new growth continues to be challenging. This is especially true if you’re looking to grow in more traditional areas of the store, such as dairy.

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Improve Your Programmatic Ad Buying Strategies

Technology is doing a pretty good job of helping marketers maximize their media investments while also vigilantly protecting their brands. Programmatic buying, also known as automated digital ad buying, in particular, is making ad buying more efficient and effective.

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Where, Oh Where are the Pockets of Growth in CPG?

In a time where CPG manufacturers and retailers are struggling to find sustainable growth, there are still a number of options. Growth can certainly come from focusing on the store perimeter, which is currently experiencing growth three times the total store.

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What CPG Shoppers are Focused on Right Now

While CPG shoppers still love to get a good deal, it’s not all about the price.

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How Millennials and Boomers Snack

Use data to capture new growth in snacks, especially with these two important consumer segments.

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Consumers to Pack Less Spending in Back-to-School Bags This Year

Back-to-school shoppers are doing more planning and expect to spend less this year.

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Is It Time to Reassess Your Product Assortment Decisions?

Is it time to reassess your product assortment decisions?

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Sipping Success with Natural, Organic and Specialty Beverages

Natural, organic and specialty beverages are exploding in the marketplace, outpacing conventional beverages in every channel. According to SPINS, certain types of beverages have seen massive growth in dollar volume over the past year

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Maximize Your Growth With Value-Added Meat

Value-Added Meat (that is, fresh meat items in the service meat case or overwrapped meat case that have at least one step of further preparation) has been growing steadily in recent years. These meat products grew a hearty eight percent in 2014 and are now a $4 billion categor...

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How to Win in Online Grocery

When was the last time you or someone you know bought milk online? What about diapers? While milk may not (yet) be a popular e-commerce item, we know that diapers and some other shelf stable CPG products are steadily growing sales online.

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New Product Launches: Why the Second Year is More Important

Product innovation is vital for CPG companies that want to continue to grow, and those that fail to innovate can find themselves literally pushed off of store shelves. However, while most new brands have robust launch year plans that include maximum marketing support, many bra...

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Millennials More Financially Optimistic, But Still Seeking Deals

According to IRI’s latest MarketPulse survey, which provides a quarterly snapshot of shoppers’ behaviors and attitudes, consumers are feeling more optimistic about their personal financial situations and future. In the most recent quarter, millennials, in particula...

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The 2020 Shopper and What It Means for CPG Marketers

The market is experiencing unprecedented changes in the way people shop and engage with categories, brands and stores. If you are a consumer packaged goods manufacturer or retailer, the future is promising…that is, if you are paying close attention to the major U.S. mar...

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Boomers: Key Shoppers in the Refrigerated and Frozen Aisles

Everyone in CPG is talking about millennials/Generation Y and even Generation Z, and how to prepare for these digitally-savvy and diverse up-and-coming shoppers as their spending power increases. While it’s vital to have a solid strategy for reaching these younger U.S. c...

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Eight Ways to Put Your New Product on the Path to Growth

Product innovation is the lifeblood of most CPG manufacturers. Even though consumers typically rely on a limited number of “go to” food and household staples, they’re open to new products that will make their lives easier, simpler and more rewarding. In fact,...

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IRI Summit Day Two: New Acquisitions, Partnerships, Products and Services

Yesterday was the first full day of IRI’s 2015 Summit and to our delight this year’s attendance is the highest in IRI’s history, with more than 1,500 participants including consumer packaged goods (CPG) retailers, manufacturers and marketers.

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Five Ways Retailers Can Activate Their Customers and Categories

Let’s face it – competition in the retail space continues to get more fierce. Whether it is a battle over pricing and promotion, online versus offline strategies, or the increasingly complicated shopper journey, major retailers wrestle every day with how to stay a ...

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How to Excite High-Value Health and Beauty Shoppers

The vast majority of shoppers make lists before they go shopping to maximize their time and make sure they get what they truly need. Even more compelling is that a quarter of shoppers actually make the extra effort to include specific brands on their lists. Improving shopper t...

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The Consumer Quest for Affordable CPG Products

IRI just released its latest Times & Trends report on Private Label & National Brands and the results are enlightening for CPG manufacturers and retailers alike. Even with the recovering economy, four in ten people remain financially challenged and are still seeking va...

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Measure the Sales Impact of Super Bowl Linked Social Media Campaigns

With the Super Bowl just over a week away, many of us are thinking about the television ads, which are expensive, fascinating, and usually remembered by audiences for years. Ad Age tracks Super Bowl ads well before the game and also notes that some companies have already relea...

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