Blog

Succeeding in Online Grocery

Being in the technology and market intelligence business, and devoted to CPG retailing, I always like to hear from actual shoppers to expand my perspective beyond the data I work with every day. 

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Finding Growth in the Beverage Industry

The beverage industry has seen many changes during the past few years, as up-and-coming trends push companies to find new ways to drive sales.

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The Key Ingredient to Better Social Listening

Social media. The term itself can provoke groans as often as it does excitement. To many, it means staying up to date with friends and family, including posting cute pictures of kids and pets and getting lots of likes and comments. To others, social media is a time sink that t...

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What Every CPG E-Commerce Strategy Needs

With the rise of online shopping, consumer purchase habits are changing at a breakneck speed. Not since the invention of the automobile, and the freedom it gave consumers to shop in farther-away places, have American consumers adjusted their buying behavior so drastically.

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The Cleanest Path to Growth for Home Care Brands

The home care products industry, which includes household cleaners, laundry care items and air fresheners, has been relatively stable, with about $24 billion in sales and 1.2 percent dollar growth in the past year. 

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A Quick and Easy Route to Global Market Data and Insights

Getting access to customized retail census data collected from grocery, drug and other CPG retailers across the globe in an easy-to-use report format is a great way to help companies tackle a wide range of business growth decisions.

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Intelligent Activation Drives TV ROI: Lessons Across Categories and Brands

Our clients are telling us that they want to be more efficient with paid media, ensuring that they reach the right customers with their brand messages in order to drive product sales. In television, still the largest media channel for most consumer packaged goods (CPG) adverti...

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What Dairy Manufacturers Need to Know to Grow

Finding new growth continues to be challenging. This is especially true if you’re looking to grow in more traditional areas of the store, such as dairy.

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Improve Your Programmatic Ad Buying Strategies

Technology is doing a pretty good job of helping marketers maximize their media investments while also vigilantly protecting their brands. Programmatic buying, also known as automated digital ad buying, in particular, is making ad buying more efficient and effective.

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Where, Oh Where are the Pockets of Growth in CPG?

In a time where CPG manufacturers and retailers are struggling to find sustainable growth, there are still a number of options. Growth can certainly come from focusing on the store perimeter, which is currently experiencing growth three times the total store.

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What CPG Shoppers are Focused on Right Now

While CPG shoppers still love to get a good deal, it’s not all about the price.

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How Millennials and Boomers Snack

Use data to capture new growth in snacks, especially with these two important consumer segments.

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Consumers to Pack Less Spending in Back-to-School Bags This Year

Back-to-school shoppers are doing more planning and expect to spend less this year.

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Is It Time to Reassess Your Product Assortment Decisions?

Is it time to reassess your product assortment decisions?

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Sipping Success with Natural, Organic and Specialty Beverages

Natural, organic and specialty beverages are exploding in the marketplace, outpacing conventional beverages in every channel. According to SPINS, certain types of beverages have seen massive growth in dollar volume over the past year

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Maximize Your Growth With Value-Added Meat

Value-Added Meat (that is, fresh meat items in the service meat case or overwrapped meat case that have at least one step of further preparation) has been growing steadily in recent years. These meat products grew a hearty eight percent in 2014 and are now a $4 billion categor...

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How to Win in Online Grocery

When was the last time you or someone you know bought milk online? What about diapers? While milk may not (yet) be a popular e-commerce item, we know that diapers and some other shelf stable CPG products are steadily growing sales online.

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New Product Launches: Why the Second Year is More Important

Product innovation is vital for CPG companies that want to continue to grow, and those that fail to innovate can find themselves literally pushed off of store shelves. However, while most new brands have robust launch year plans that include maximum marketing support, many bra...

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Millennials More Financially Optimistic, But Still Seeking Deals

According to IRI’s latest MarketPulse survey, which provides a quarterly snapshot of shoppers’ behaviors and attitudes, consumers are feeling more optimistic about their personal financial situations and future. In the most recent quarter, millennials, in particula...

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The 2020 Shopper and What It Means for CPG Marketers

The market is experiencing unprecedented changes in the way people shop and engage with categories, brands and stores. If you are a consumer packaged goods manufacturer or retailer, the future is promising…that is, if you are paying close attention to the major U.S. mar...

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