Self-care consumer behaviors are growing and transcending multiple categories and industries.
IRI and global media company Turner partnered on a study to distil insights and establish consistent principles from marketing mix studies across 62 brands representing $20 billion in sales and $3 billion in marketing spend across food, beverages, health care, beauty and home ...
With the explosion of data, MLB professionals regularly use analytical models to analyze and understand the performance of a particular baseball player, just like CPG marketers do for households and shoppers.
If you are a CPG manufacturer, what’s your next move during this tumultuous time?
Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.
During the past few years, the grocery store perimeter has been evolving to accommodate the changing food needs and preferences of today’s consumers.
Learn more about beauty buyers’ shopping habits and purchase influences, and what manufacturers and retailers can do to capture more share of the beauty wallet online and offline.
Why the Olympic Games in Rio is being billed as “the most successful media event in history” and what’s vital to know when measuring your own cross-platform campaigns.
Learn more about location data, how it can be linked to disparate data sources to create a unified view of a consumer, and what marketers should consider when they want to combine CPG-related data with location data.
Find out what you need to do for more efficient marketing investments and better marketing outcomes.
What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase?
Closer collaboration between retailers and manufacturers increases the success of both.
Studies show that people want personalized experiences that are relevant and timely. It gives them a sense of control and reduces their perception of information overload.
Over the past few years, many marketers have declared the end of television advertising.
Food transparency is a growing trend: consumers want to know where food comes from.
Track consumer sentiment online for major trends and then link it to sales impact to better understand CPG shoppers.
Every year, IRI and the Boston Consulting Group (BCG) rank more than 400 U.S. CPG manufacturers on three critical growth metrics.
Learn about the growing e-commerce opportunity with Hispanic shoppers, including which categories they are most likely to buy online, and what you can do to better reach them.
Leading global discount supermarkets have begun investing in the U.S. and extending their footprint. Shoppers are attracted by their low prices and good quality assortment. This can be a challenge for more traditional supermarkets that want to keep their shoppers from switchin...
Online shopping for CPG products is currently growing 12 to 15 percent per year, but it is also cannibalizing in-store trips.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us