Blog

Prevention, Personalization and Pizzazz Characterize New Product Pacesetters

Healthier-for-you products, niche products positioned to meet needs of discrete shopper segments and products that excite consumers with new flavors and scents represent three of the critical paths to CPG growth as identified in IRI’s 2016 New Product Pacesetters™ ...

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Unlocking Value and Growth Through Superior Acquisition Strategy and Demand Due Diligence

De-risk acquisition decisions by understanding the potential target from a granular and strategic perspective.

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Prioritizing CPG E-Commerce Strategies to Win Big

E-commerce is more than just a channel – it is leading the way for growth in CPG.

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Harnessing the Power of Self-Care to Drive Sustainable Growth

Self-care consumer behaviors are growing and transcending multiple categories and industries.

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IRI and Turner Find ROI Growth Potential for CPG Brands in a More Balanced Approach Between Promotion and Media Advertising

IRI and global media company Turner partnered on a study to distil insights and establish consistent principles from marketing mix studies across 62 brands representing $20 billion in sales and $3 billion in marketing spend across food, beverages, health care, beauty and home ...

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What the World Series Champions and CPG Marketers Have in Common

With the explosion of data, MLB professionals regularly use analytical models to analyze and understand the performance of a particular baseball player, just like CPG marketers do for households and shoppers.

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Grocery Prices Plummeting…Your Next Move?

If you are a CPG manufacturer, what’s your next move during this tumultuous time? 

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What Your Ads Need for Better Performance

Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.

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Connecting with Consumers in the Perimeter Aisle and Beyond

During the past few years, the grocery store perimeter has been evolving to accommodate the changing food needs and preferences of today’s consumers.

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Winning by an Eyelash: The Impact of Digital on the Path to Beauty Purchase

Learn more about beauty buyers’ shopping habits and purchase influences, and what manufacturers and retailers can do to capture more share of the beauty wallet online and offline.

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"Olympic"-Sized Social Media Audiences Puts a Twist in Advertising Methods

Why the Olympic Games in Rio is being billed as “the most successful media event in history” and what’s vital to know when measuring your own cross-platform campaigns. 

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Integrated Mobile and Location Data Offers a Big Payoff for Marketers

Learn more about location data, how it can be linked to disparate data sources to create a unified view of a consumer, and what marketers should consider when they want to combine CPG-related data with location data. 

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Consumer Marketing Mix for Growth in a Mature CPG Category

Find out what you need to do for more efficient marketing investments and better marketing outcomes.

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Back-To-School 2016: How Shopper Marketers are Shifting to Active Intent Strategies

What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase? 

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Collaborative Planning for CPG Shopper Activation

Closer collaboration between retailers and manufacturers increases the success of both. 

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Winning the Consumer Personalization Revolution

Studies show that people want personalized experiences that are relevant and timely. It gives them a sense of control and reduces their perception of information overload.

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Why TV Advertising Still Matters

Over the past few years, many marketers have declared the end of television advertising. 

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The Rise of Food Transparency

Food transparency is a growing trend: consumers want to know where food comes from.

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The Case for Measuring GMO and Other CPG Social Media Conversations

Track consumer sentiment online for major trends and then link it to sales impact to better understand CPG shoppers. 

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How to Lead Growth in CPG

Every year, IRI and the Boston Consulting Group (BCG) rank more than 400 U.S. CPG manufacturers on three critical growth metrics.

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How can we help you supercharge growth and profitability?

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