Blog

Back-To-School 2016: How Shopper Marketers are Shifting to Active Intent Strategies

What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase? 

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Collaborative Planning for CPG Shopper Activation

Closer collaboration between retailers and manufacturers increases the success of both. 

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Winning the Consumer Personalization Revolution

Studies show that people want personalized experiences that are relevant and timely. It gives them a sense of control and reduces their perception of information overload.

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Why TV Advertising Still Matters

Over the past few years, many marketers have declared the end of television advertising. 

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The Rise of Food Transparency

Food transparency is a growing trend: consumers want to know where food comes from.

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The Case for Measuring GMO and Other CPG Social Media Conversations

Track consumer sentiment online for major trends and then link it to sales impact to better understand CPG shoppers. 

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How to Lead Growth in CPG

Every year, IRI and the Boston Consulting Group (BCG) rank more than 400 U.S. CPG manufacturers on three critical growth metrics.

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Winning with Hispanic Shoppers

Learn about the growing e-commerce opportunity with Hispanic shoppers, including which categories they are most likely to buy online, and what you can do to better reach them.   

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A Closer Look at Discount Supermarkets

Leading global discount supermarkets have begun investing in the U.S. and extending their footprint. Shoppers are attracted by their low prices and good quality assortment. This can be a challenge for more traditional supermarkets that want to keep their shoppers from switchin...

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Identify Consumers and Stores for an Effective Click & Collect Strategy

Online shopping for CPG products is currently growing 12 to 15 percent per year, but it is also cannibalizing in-store trips. 

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From Screen to Store: How to Make Online Advertising Drive More In-Store Sales

Want to get more shoppers to convert to purchase after seeing your digital ads? MaxPoint offers advice you can apply today to boost your digital ad effectiveness, gleaned from our experience with hundreds of CPG shopper marketing campaigns.

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The Rise of Millennials – and What Marketers Should Do

When was the last time you had the opportunity to look through the lens of a kaleidoscope? 

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The Television of Tomorrow and the CPG Marketer

With the advent of mobile devices, digital video recorders and online TV streaming services like Netflix, television and how it is watched has drastically evolved since the days when families gathered together around the TV to share the same entertainment and experience.

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Succeeding in Online Grocery

Being in the technology and market intelligence business, and devoted to CPG retailing, I always like to hear from actual shoppers to expand my perspective beyond the data I work with every day. 

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Finding Growth in the Beverage Industry

The beverage industry has seen many changes during the past few years, as up-and-coming trends push companies to find new ways to drive sales.

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The Key Ingredient to Better Social Listening

Social media. The term itself can provoke groans as often as it does excitement. To many, it means staying up to date with friends and family, including posting cute pictures of kids and pets and getting lots of likes and comments. To others, social media is a time sink that t...

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What Every CPG E-Commerce Strategy Needs

With the rise of online shopping, consumer purchase habits are changing at a breakneck speed. Not since the invention of the automobile, and the freedom it gave consumers to shop in farther-away places, have American consumers adjusted their buying behavior so drastically.

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The Cleanest Path to Growth for Home Care Brands

The home care products industry, which includes household cleaners, laundry care items and air fresheners, has been relatively stable, with about $24 billion in sales and 1.2 percent dollar growth in the past year. 

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A Quick and Easy Route to Global Market Data and Insights

Getting access to customized retail census data collected from grocery, drug and other CPG retailers across the globe in an easy-to-use report format is a great way to help companies tackle a wide range of business growth decisions.

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Intelligent Activation Drives TV ROI: Lessons Across Categories and Brands

Our clients are telling us that they want to be more efficient with paid media, ensuring that they reach the right customers with their brand messages in order to drive product sales. In television, still the largest media channel for most consumer packaged goods (CPG) adverti...

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