RETURN PATH is an email certification and reputation monitoring company designed to maximize digital marketing effectiveness.
The IRI/Return Path partnership provides clients with detailed e-commerce purchase data, providing a unique, real-time view of behavior, from brand affinity to detailed purchase records. This includes product level data, basket content and unique transaction information such as pickup versus delivery, Amazon Prime and more. Clients gain a deeper awareness of the consumer path to purchase online and the interaction of online purchasing with traditional “brick and mortar” transactions. This enhanced data visibility bridges the gap for online versus offline behavior and activity, and it enables more effective shopper marketing, media targeting and measurement.