Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.



The IRI Partner Ecosystem includes companies such as:

News, Insights and Events

CPGs are investing more in trade but earning less for it, and half of promotions are yielding negative ROI. Insight-sharing and automation can help. Read More

An important and often overlooked capability for CPG marketers is in-flight optimization: the ability to adjust campaign elements while a campaign is in the field. Read More

Near real-time data analysis and alerts identify potential on-shelf availability challenges – before they negatively impact the shopper experience. Read More

IRI is reaching the next stage of its own growth, as Vestar Capital Partners leads a new investment in IRI, alongside current owner New Mountain Capital. Read More. Read More

Finding the right merger or acquisition opportunity requires a shopper perspective and unbiased framework that can accurately forecast market potential. Read More

Understanding self-care trends and the different types of self-care shoppers can help CPG brands and retailers better meet consumers’ current and future needs. Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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