Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.



The IRI Partner Ecosystem includes companies such as:

News, Insights and Events


Google has selected IRI as a partner for marketing mix analyses as part of the new Google Measurement Partners program. IRI will work with Google to provide its advertisers with superior analytics.  Read More


A new report shows how CPG retailers and suppliers can achieve their shared goals of growing market share, driving revenue and margin growth, and improving sales efficiency. Read More


Despite a drop in buyers from 2014 to 2017, drug retailers have been finding ways to get shoppers back to the aisle, including by leveraging demographic and cultural shifts. Read More


Research from IRI and BCG reveals that the fastest-growing CPG companies use data to differentiate their product portfolio and target consumers with greater precision. Read More


IRI reveals new product purchasing habits of U.S. Hispanic shoppers, CPG product launches that were most successful with them and opportunities for brands and retailers across categories. Read More


Gartner’s new “Market Guide for Advanced Analytic Service Providers for Marketing” can be used to identify advanced analytics experts to support data-driven marketing programs. Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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