Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.



The IRI Partner Ecosystem includes companies such as:

News, Insights and Events


To succeed in an increasingly competitive environment, CPG companies can use unstructured metrics and artificial intelligence to proactively identify and prioritize opportunities. Read More


IRI launched the next generation of E-Market Insights 3.0 to help retailers and manufacturers understand more about their online sales performance than ever before. Read More


Google and IRI have announced plans to launch a new solution that will enable CPG advertisers to measure the impact of YouTube advertising on offline sales using IRI Lift™. Read More


IRI and FMI share the trends that are changing how consumers use digital and social for their shopping needs, as well as how personalization has evolved for fresh foods. Read More


A new report shows how CPG retailers and suppliers can achieve their shared goals of growing market share, driving revenue and margin growth, and improving sales efficiency. Read More


A new e-commerce report provides insights on how to succeed in an omnichannel marketplace and how technology is helping marketers quickly identify and tap into new opportunities online. Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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