Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

News, Insights and Events

Mark Smucker, CEO of J.M. Smucker Co., shares perspectives on his company's rich family history, his leadership approach and the company's latest marketing and product innovations. Watch Now

Today’s unprecedented unpredictability requires a new approach to demand forecasting. This IRI report shares the top considerations for scenario planning right now. Read More
Hear about the latest winning protein products, get a detailed meat and seafood industry outlook, and learn top opportunities to connect with younger protein shoppers. Listen Now 
IRI has expanded its media campaign evaluation with omnichannel data and a 25% increase in CPG sales coverage for a more complete view of incrementality and ROAS. Read More 
IRI and RBC Capital Markets share a CPG recession playbook for companies and investors, including 2023 predictions and recommendations for a challenging macro environment. Watch Now 
The future of CPG products will be sustainable. Explore the latest research from IRI and the NYU Stern Center for Sustainable Business on sustainability-marketed products. Read More 


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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