Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI Leaders Talk Vision, Focus and Execution

This discussion among some IRI leaders shares what sets IRI apart, including innovation being in our DNA, bringing the best of our firm to our clients’ challenges, and collaborating closely with clients to help their businesses transform and grow. 

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.



The IRI Partner Ecosystem includes companies such as:

News, Insights and Events

IRI and Label Insight expand relationship to provide CPG marketers with stronger tools to design marketing campaigns that drive brand growth based on consumer demand for over 500 product-level attributes. Read More

IRI talks with Stuart Aitken, Chief Merchant and Marketing Officer for The Kroger Co., on his journey to grocery retail, Kroger’s focus on doing good and how data and analytics are helping the company speed progress. View Latest

Join K2 President Kim Kirchherr and IRI’s own Chris Dubois, head of IRI’s Protein practice, as they discuss how the pandemic has challenged and changed home cooking. Listen Now

A recent IRI webinar provides an understanding of both SNAP and WIC participants and guidance for brands and retailers as they look to attract and retain these buyers through the COVID-19 pandemic and beyond. Read More

Travel back in time to see which long-forgotten and still-with-us trends were big for new CPG products over the past 25 years – IRI New Product Pacesetters – and what future new product winners of this era will have in common. Read More

Get ahead of the CPG demand curve by more accurately predicting what consumers will do next – first, apply learnings from the past and then tap into technologies of the future.  Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

Search our full time positions.

Search Now