Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

News, Insights and Events

Mark Smucker, CEO of J.M. Smucker Co., shares perspectives on his company's rich family history, his leadership approach and the company's latest marketing and product innovations. Watch Now

Sustainably marketed products currently propel a third of overall CPG growth. New research from IRI and NYU examines the sustainability attributes that matter most to consumers. Read More
Putting the customer at the center of marketing messages is the best foundation for multicultural marketing success. Learn six key elements to apply in your next campaign. Listen Now
IRI and LiveRamp have announced an expanded data collaboration partnership that will help clients improve targeting, analytics and measurement. Read More
IRI and FMI share approaches for appealing to Gen Z and millennial shoppers in the produce, deli, bakery, meat and seafood departments to boost success today and tomorrow. Watch Now
IRI shares four key strategies that brands and retailers should consider to offset cost increases due to inflation and provide a better value proposition to shoppers. Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

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Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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