Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI Leaders Talk Vision, Focus and Execution

This discussion among some IRI leaders shares what sets IRI apart, including innovation being in our DNA, bringing the best of our firm to our clients’ challenges, and collaborating closely with clients to help their businesses transform and grow. 

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.



The IRI Partner Ecosystem includes companies such as:

News, Insights and Events

Chris Moye, Chief Executive Officer, CROSSMARK talks about the dramatic steps the sales and marketing services company began toward a complete digital transformation and what the grand vision is for the future.  View Latest

A comprehensive analysis of frequent shopper program data helped a brand uncover the true reason behind its reduced sales. Read More

Post-pandemic, perishables have an opportunity to connect with the more mobile way consumers will live, including convenience options, addressing new ways of celebrating, and leveraging online platforms to better serve shoppers. Listen Now

IRI named Google executive and CPG advertising leader Kirk Perry as its next President and CEO. Read Now

Leaders from IRI, RBC Capital Markets and CROSSMARK discuss convenience retail in the U.S. and how the channel is expected to perform in 2021, including some specific growth opportunities. Read More

Find out about five consumer COVID food trends that are here to stay. Read Now


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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