Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI Leaders Talk Vision, Focus and Execution

This discussion among some IRI leaders shares what sets IRI apart, including innovation being in our DNA, bringing the best of our firm to our clients’ challenges, and collaborating closely with clients to help their businesses transform and grow. 

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.



The IRI Partner Ecosystem includes companies such as:

News, Insights and Events

The IRI CPG Supply Index™ provides insight into which products are making it to stores’ shelves and at what levels compared to pre-pandemic levels across departments, retail formats and regions. Read More

Apply lessons from the Great Recession to win with shoppers in the natural channel. It’s a new era, with new tools, but many of the basics still apply. Read More

According to the latest IRI and SPINS research, sales of natural products have increased significantly compared to last year, both pre-COVID-19 and during the pandemic. Read More

IRI is hosting a series of webinars on the impact of COVID-19 on consumers and markets, and what CPGs and retailers can do. Read More

Get ahead of the CPG demand curve by more accurately predicting what consumers will do next – first, apply learnings from the past and then tap into technologies of the future.  Read More

The IRI CPG Demand Index™ helps CPG manufacturers and retailers understand product demand, supply chain opportunities and shopper behavioral shifts amid COVID-19. Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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