Link information from all of key systems into one powerful platform that is continuously updated and available to everyone in your organisation and, optionally, to manufacturers. Quickly identify specific shopper, sales, promotion, distribution and cross-purchase opportunities to grow sales and drive loyalty.
- Point-of-sale can be augmented by loyalty, supply chain weather, economic indicators and other data assets.
- Retailers and manufacturers can look at the same category and shopper information to enable faster and better decisions, and more easily create win-win scenarios.
- Leverage best-in-class analytics across data assets to segment shoppers, dynamically identify trip missions, understand key shopper trends, better target households and track the impact of activation on store performance.