Media

Target

Easily understand which consumers should be targeted for your digital campaign, by identifying the sales opportunity by region/store clusters.

Why IRI Plan Profilers?

Enhanced targeting
IRI Plan Profilers enables the identification of locations with the greatest opportunity versus media plans, taking into account factors such as brand distribution and sales.

Scalability, speed and flexibility
IRI’s digital solutions benefit from the most accurate methodologies and the most experienced teams to deliver effective, scalable and flexible solutions.

Reduce wastage!
Do you need to continue advertising to your loyal customers? IRI helps you to understand the impact of your advertising to enable you to be more efficient.

How We’re Different
REAL STORE LEVEL SALES OPPORTUNITIES
THE RIGHT INSIGHTS
EFFICIENT DECISION

IRI Plan Profilers is a store-level based solution that delivers fast, scalable and precise analytics. We bring together store-level data, store opportunity and the best analytics methodology to help clients take the right decisions for their media campaigns.

Results

Advertising Optimisation

A confectionery company wanted to optimise its television advertising by networks, dayparts and shows, as the brand currently had low viewability networks and dayparts.

Learn More

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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