Improve return on advertising spend with optimised media investments
Every advertising € must work harder than ever to drive sales. As media tactics and shopper marketing campaigns continue to fragment, FMCG marketeers should consider test & learn as a way to ensure that they are not wasting valuable campaign budget. Similarly, in-flight assessment allows for course correction to ensure objectives are being met and ROI levels are as expected.
IRI Profilers identifies the true impact of advertising on brand sales or helps assess the real impact of the digital campaign in-market. The solution helps marketeers understand how shopper marketing campaigns are performing and how to optimize their output based on tested or measured results.