Market Performance and Strategy

Market Measurement

Measure what’s happening in the marketplace.

Having point-of-sale information is a vital first step in being able to analyse sales trends, manage inventory, understand the impact of campaigns and much more. IRI’s market measurement solutions offer comprehensive information on how much you’re selling and how you’re doing across specific channels, sectors, markets and segments.

Track data for all key retail channels as well as specialty sales.

Find out what’s happening in key channels such as mass, drug, grocery, convenience, pet and e-commerce.

Track high-growth FMCG sectors.

Gain a better understanding of growing sectors, including e-commerce and single-category specialists natural, organic, ethical and health and wellness products. Our data covers items sold at thousands of stores, and allows manufacturers and retailers to have data-driven conversations on product selection, placement, pricing and promotions.

Improve your tactical marketing by understanding performance across different demographic, socioeconomic, and geographic segments.

Evaluate your actual performance across different groups and markets by integrating your disparate data sources into one platform or report so that you have market performance information in one place. This is supplemented by deep, country-level insights on trends and key news that is quickly accessible by your global team members. Whether drilling deep into shopper specific behaviours or evaluating broadly across markets, we’ll bring together your performance data in one place so you learn about key trends affecting your products and customers.

How We’re Different


Our market measurement solutions bring together real-time information from thousands of data sources online and offline to address specific business processes and issues. Accurate and granular detail by category, geography, measure and time period streamlines the path from analysis to insight to action.

What Our Customers Say

“IRI has demonstrated its value and expertise to transform our point-of-sale information into actionable business insights for our partners. We are encouraged by the results being achieved from this program, not only within our organisation but also within our manufacturer partners.”


“We believe our partnership with IRI will enhance our agility and ability to achieve executional excellence.”
Dee Evans
CMI Director, Tiger Brands



After acquiring a frozen dessert brand with weak performance, a multi-category, multi-brand FMCG manufacturer wanted to conduct a deep dive on the category to discover new growth opportunities for the ailing brand.

Read More

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

Answer the question below:
= eight + two