Market Performance and Strategy
IRI TradeEdge™ Liquor

Reveal strategic opportunities for liquor brands

IRI TradeEdge™ Liquor provides the most accurate and comprehensive view of South Africa’s combined Top End Grocer (TEG) and traditional trade liquor market.

With our auditing partners, Frontline, IRI’s TradeEdge™ Liquor solution delivers monthly data relating to national and provincial beer, spirits, wine and alcoholic fruit beverage sales.

Data from traditional store channels, such as taverns and local bottle stores and the inclusion of observational sales data, provides you with a high degree of in-depth intelligence and actionable insights.

Evaluate your actual liquor performance across different data sets and markets by integrating your scan TEG and audited traditional trade data into one platform or report so that you have the market performance information you need in one place. Insights, trends and key news is quickly accessible by your team members, giving you the complete picture never seen before.

What Our Clients Say

“Diageo has partnered with IRI for more than 10 years and believes its investment with IRI in the traditional trade audit will deliver a competitive advantage in unlocking the real value and insight of this sector of the market.”

- Justin Korte
Commercial Director South Africa

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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