Market Performance and Strategy

E-Commerce

Online sales measurement based on census data from participating retailers.

Companies and brands that are winning online know that e-commerce is more than just another sales channel – it’s a powerful marketing tool. For e-commerce, we mean the market read of online sales, based on real sales data.

E-Commerce Market Read

For e-commerce, we have the ability to create market tracking to monitor e-commerce sales in a stand-alone way. IRI is continuously working to recruit participating retailers in any countries, to develop and enhance the online sales market read, including digital sales done into brick and mortar, click and collect sales, and those coming from the pure players.
To move fast to improve the coverage, IRI is looking at sectors one by one to include any relevant e-player, generalist or very high specialised (health and beauty, pet care, wine etc). Extension to further categories will be considered according to releasability as new e-retailers join the panel.

E-Commerce Solution

The market read might be slightly different in terms of content, country and the participant e-retailers. However, in principle, the measurement will be very similar to any other IRI market tracking, and will include at least the following: sales in Rand, sales in units, price Rand/unit, total number of products, market share and growth rate.

How We’re Different

IRI E-COMMERCE SOLUTION IS THE ONLY MARKET TRACKING THAT MONITORS ONLINE SALES IN A STAND-ALONE VIEW OUR E-COMMERCE TRACKING INCLUDES DIGITAL SALES DONE INTO BRICK AND MORTAR, CLICK AND COLLECT AS WELL AS PURE ON LINE PLAYERS

The right insights you need to measure e-commerce business and understand how to improve your online sales.

Results

OMNICHANNEL INSIGHTS

A confectionery manufacturer used an omnichannel insights analysis to identify its e-commerce share-of-wallet, online customer segments and online purchase drivers. Read More

E-COMMERCE SOLUTIONS SUITE

A retailer required a more accurate view of online sales in order to gain the online penetration and share it was seeking. Read More

CUSTOM E-MARKET INSIGHTS

A food and beverage manufacturer needed to get a more complete view of the omnichannel landscape so it could revamp its e-commerce analytics strategy and increase sales online. Read More

E-COMMERCE OPPORTUNITY

A large food and beverage manufacturer wanted to better understand the impact of e-commerce on its business, quantify the e-commerce opportunity and develop a comprehensive e-commerce strategy. Read More

E-COMMERCE INSIGHTS

A large CPG manufacturer wanted to propel e-commerce growth by understanding the performance of its own and competitive brands, as well as how its customers were interacting with its categories online. Read More

What Our Clients Say

“They (IRI) are so stepping up to the task of helping us understand not just what’s happening in-store with our customers but also online.”

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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