Customer and Shopper

Shopper insights

Pilot your brand in the most efficient way for success.

IRI enables clients’ understanding of the shopping dynamics, determining where to focus attention and prioritise investment to maximise brand profits and budget efficiency.
Gain new and powerful insights into what your consumers and shoppers do along the entire purchase process.

IRI Shopper Insight Surveys answer the following business questions

Why do shoppers buy your products? Why do they switch to the competition? What are their shopping habits? When and where do they realise their purchases? How much and how often do they consume?

What influences or switches their buying decisions?

IRI Shopper Insight Surveys is an ad hoc solution with flexibility to incorporate any further specific business questions from our clients.

Companies gain clarity on most of the main brand management topics

IRI Shopper Insight Surveys is a comprehensive solution that takes into consideration the multiple roles of our customers for the effective analysis of the consumer's role as end user, shopper and buyer throughout the shopping journey. Our solution also helps clients to manage shelf price, promotion efficiencies, promo mechanics selections, shelf placement guidelines and evaluate the visibility of new products and new packages on the shelf.

How We’re Different

BROAD AND DEEP CUSTOMER AND SHOPPER EXPERTISE
MULTIPLE SOURCES INTEGRATED IN ONE PLACE
A THREE DIMENSIONAL APPROACH

IRI Shopper Insights Surveys leverage 15+ years’ experience to benefit FMCG and retail companies, using a combination of qualitative and quantitative methodologies and integrating analytics solutions from the IRI portfolio to provide a forward-looking view of shopper behaviour.

Partner Ecosystem

Oracle’s loyalty shopper database includes billions of transactions to fuel granular consumer and shopper insights.

Experian’s ConsumerView database includes Mosaic lifestyle clusters that can be integrated for additional insights.

SPINS provides insights into the natural/organic market, opening the door for deeper insights into this growing product segment.

Results

CUSTOM PACKAGING SURVEY

A leading beverage manufacturer needed insights from purchasers of its new single-serve packaging items to help shape future business decisions. Read More

DIGITAL PATH TO PURCHASE

A large food and beverage manufacturer was able to significantly improve its return on advertising spend with a comprehensive path-to-purchase analysis. Read More

BRAND PERFORMANCE INSIGHTS

A mid-sized coffee manufacturer demonstrated its brand’s crucial contributions to the category to retain distribution of its core items across all of a key retailer’s markets. Read More

INSIGHTS AND COLLABORATION

A CPG manufacturer was able to demonstrate why it should not be delisted at a national retailer, saving over $10 million annually. Read More

SHOPPER COLLABORATION

A mid-sized regional bakery was able to secure a massive increase in distribution to all of a major mass retailer’s stores. Read More

CUSTOMER ADVANTAGE

A large mass merchant was experiencing challenges in the frozen seafood category, despite overall category growth in the market. Read More

SHOPPER INSIGHTS

A large CPG manufacturer wanted to propel e-commerce growth by understanding the performance of its own and competitive brands, as well as how its customers were interacting with its categories online. Read More

What Our Clients Say

“IRI brings a higher-level, 360-degree analytical view of consumers to help us understand who they are and what is important to them.”

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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Is five = nine ? (true/false)