IRI 360° is designed to help retailers and manufacturers to have a complete view of the market, all in one place. The aim is to move from a small picture to a full movie.
The combination of new technologies and the availability of financial information allow retailers and manufacturers to see how their customer spends money across any geos (bloc, district, region/state), banners and channel including specialist stores, and e-commerce.
For countries where we do not yet have access to financial data, IRI will provide Alternative Channel Monitor, to estimate the weight and the relevance of any channel (on-line and off-line) relative to any FMCG categories or sector.