Understand, plan and measure your customer and shoppers with unparalleled precision.

Gain new insights into what customers do and activate against them at speed.

How does the rapidly changing shopper journey impact your brand and category?
What are our shoppers' purchase decision processes?
How can you segment and target more precisely?
How can you use big data and analytics to capture a larger share of wallet?

The future of FMCG is about understanding consumer and shopper behaviour, determining where to focus attention and prioritise investment to maximise brand profits and budget efficiency. Our Consumer and Shopper Insight Solutions help our clients learn more about how their own consumers shop, in which channel, for whom, and for which occasion. Understanding the decision-making process and the reasons behind them, as well as the ways they can influence them, our clients can maximise category expansion and improve their brand’s growth.

Shopper Insights

IRI provides clients with a full understanding of the shopper journey from home to the moment of purchase by observing and exploring natural shopper behaviour as close as possible to the point of decision.

IRI Shopper Insight Surveys is a comprehensive solution that uncovers the consumer's role as end user, shopper and buyer throughout the shopping journey. The solution portfolio includes syndicated and cross category studies, as well as customised ad hoc projects.

By understanding the decision-making processes, the reasons behind them and the ways they can influence them, our clients can leverage powerful insights to grow their brands and entire categories.

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IRI 360º

IRI 360° is designed to help retailers and manufacturers to have a complete view of the market, all in one place. The aim is to move from a small picture to a full movie.

The combination of new technologies and the availability of financial information allow retailers and manufacturers to see how their customer spends money across any geos (bloc, district, region/state), banners and channel including specialist stores, and e-commerce.

For countries where we do not yet have access to financial data, IRI will provide Alternative Channel Monitor, to estimate the weight and the relevance of any channel (on-line and off-line) relative to any FMCG categories or sector.

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How We’re Different

BROAD AND DEEP CUSTOMER AND SHOPPER EXPERTISE

Our Shopper Insights Surveys leverage 15+ years’ experience of solutions managed by knowledgeable consultants with a retail/manufacturer background working in conjunction with a dedicated team of survey experts.

MULTIPLE SOURCES INTEGRATED IN ONE PLACE

Our Shopper Insights Surveys use a combination of qualitative and quantitative methodologies. Qualitative research: focus group, home and in-store interviews, in-store filmed observations, interactive blog and communities. Quantitative: flow counting, in-store interviews and online interviews.

IRI Shopper Insights Surveys can be fully integrated with other analytical solutions available from the IRI portfolio.

A THREE DIMENSIONAL APPROACH

Our Shopper Insight Surveys is a comprehensive solution: consumer's role as end user, shopper and buyer throughout the shopping journey.

What Our Clients Are Saying

“We are using so many of the IRI team members and their new tools to help us reimagine and reinvent brand building.”

 

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

 

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