Analytics and In-Market Execution

Price and Promotion

Price and promote your product for success.

Even the slightest tweak to your price and promotion can make a huge impact on your sales and revenues. IRI’s pricing and promotion solutions will tell you ahead of time how you can maximise your chances for success.

Consumer and Shopper TrackOptimise your product pricing to succeed in an ever-changing shopper and omnichannel environment.

Our price recommendation engine uses deep learning algorithms to quickly identify pricing opportunities, while our predictive price modelling and analytics will tell you what to expect if you increase or decrease your price, based upon your own and competitor information across all channels.

Consumer and Shopper TrackCompanies spend huge amounts of money on their trade strategies. We can tell you where to focus your efforts and how to make them pay off.

Assess historical event performance to evaluate a wide variety of metrics, including retailer and manufacturer ROI, and identify key success factors that can be replicated across products and accounts.


Consumer and Shopper TrackPredictive analysis can help you plan trade events in order to maximise product, account and customer sensitivities and achieve trade goals.

Create trade plans that achieve both retailer and manufacturer goals using centralised planning solutions that can be leveraged across the organisation.

How We’re Different


IRI Liquid Modelling is a state-of-the-art modelling engine that delivers fast, scalable and customisable analytics. We bring together tightly integrated data, analytics, technology, people and process to help clients navigate a complex pricing and promotion environment, while scaling our solutions to meet specific client needs.



A multi-million pound manufacturer of branded and private label laundry and household care products, asked IRI to help reengineer its £374 million annual trade program to enable the organisation to balance share growth and profitability.

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What Our Clients Say

“IRI’s insightful Price and Promotion study clarified many of our long-held category beliefs and hypotheses, creating a substantiated foundation for I&J’s strategy. We learnt which promotions to invest in, providing mutual benefit to I&J and the category, which was extremely helpful for the sales team when engaging with retailers.”

Sam van Heerden, Head of Commercial, I&J Southern Africa

“IRI’s trade planner solution allowed us to leverage our work with pricing models and historical execution to evaluate our financial performance of trade spend and future planning across multiple product lines and retailers. By working with us to identify the performance of our promo activities, (IRI helped us) to better understand the difference between a truly successful trade campaign and what it takes as the ‘cost of doing business.’ The team’s work went above and beyond just giving us a solution and, through the project, they became trusted members of our team.”

Vice President, Large Food Manufacturer

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.


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