Press Releases

Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report

23 October, 2017

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping

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Healthy eating trend boost for vegetarian, free-from and organic food producers

02 October, 2017

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options ‘Free-from’ food on the shopping menu of one third of shoppers

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European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise

21 September, 2017

1 in 3 shoppers uses the Internet to seek information before shopping Smartphones assist 65% of digital infoseekers with in-store savings 84% of shoppers prepare a shopping list and 1 in 10 do this on their phone Southern Europeans more focused than Northern Europeans on...

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Globus selects IRI as its preferred partner for data sharing and technology in Germany

11 September, 2017

IRI’s Holistic Retail Solution provides advanced predictive analytics and transactional data insights to Globus and its suppliers

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IRI launches affordable analytics solution to smaller brands – offering marketing mix analysis for €7k in just three weeks

24 July, 2017

MMX 7x3 allows all manufacturers to optimize marketing investments regardless of budget

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Cooperation agreement entered into by IRI and EROSKI

17 July, 2017

EROSKI to develop innovative supplier collaboration platform with IRI

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IRI calls for industry standard on Big Data Collaboration

06 July, 2017

IRI’s latest whitepaper on Big Data Collaboration calls for FMCG retailers and manufacturers to unify their data and analytics expertise in order to drive brand and category growth

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Price rises and private label drive up sales of olive oil across Europe

03 May, 2017

IRI figures show total sales of €3 billion, while prices increase by 4.8%

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IRI announces change in senior management team: Anthony Graham to lead IRI Solutions and Innovations team as Lynda Gammell moves to new IRI role

25 January, 2017

IRI, the big data and technology expert for consumer industries, has announced the appointment of Anthony Graham as Executive Vice President of International Solutions and Innovations to replace Lynda Gammell. This senior management change in the International division of IRI ...

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Europe’s FMCG brands reduce reliance on price promotions claims IRI

29 November, 2016

IRI Price and Promotion in Western Economies report reveals a pause in promotion escalation as manufacturers re-assess their value.

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Sales of coconut water and oil boosted by online influencers, as shoppers go loco for coco according to IRI figures

23 May, 2016

Consumers are going nuts for coconuts, according to new sales data from IRI, a leading provider of FMCG market intelligence and predictive, actionable insight.

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Prosecco keeps its sparkle as sales grow by a third in one year, with retailer own labels taking the biggest market share

18 April, 2016

IRI figures show sales of ‘still’ wine are falling – with white wine declining faster than red

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Poundland latest retailer to sign up to IRI Supplier Collaboration Gateway

04 April, 2016

Poundland, one of the UK’s largest discount and value retailers in the UK with over 750 stores, will be the first UK discounter to release data to its suppliers as part of a partnership with IRI, a leading provider of FMCG market intelligence and predictive, actionable insight.

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IRI appoints former Reckitt Benckiser commercial executive as Executive VP of regional CGD

23 February, 2016

Caspar Netscher – who also has a background in FMCG and telecoms – leads a focus on new business revenue and client retention

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Launch of IRI Holistic Retail Solution will help retailers find fast insights from Big Data

11 February, 2016

Bracknell, U.K – 11 February, 2016 – The big data leader IRI has expanded its retail offer in Europe to provide advanced analytics of combined retail data sources in a single unified platform. The IRI Retail Holistic Solution (IRI HRS) is underpinned by IRI’s Liquid Data techn...

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Rising price of olive oil costs European shoppers 231 million euros

09 February, 2016

Bacterial disease blighting olive trees in Italy and a poor harvest in Spain has knock on effect on olive oil prices across Europe Retailer own label olive oil prices increase faster than national brands but remain cheaper option for shoppers

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How digital media drives shoppers on the path to OTC purchase

29 January, 2016

OTC manufacturers should consider switching more of their advertising budget from TV to digital channels to improve their return on investment according to new research from IRI.

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New year spending on beers, wines and spirits in UK supermarkets rises 3% compared with 2014

11 January, 2016

Grocery (food and drink) value sales in UK supermarkets over the full six-week Christmas trading period (to 2 January) were -0.6% lower than in 2014, according to data just released by global insight leader IRI.

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Sweet-toothed UK shoppers spend £219m on Christmas cakes, puddings and confectionery in Christmas fortnight – 8.3% more than in 2014

06 January, 2016

Supermarket FMCG sales reached £3.1 billion during a busy Christmas week (ending 26 December), an increase of 7.4% in value compared with 2014, according to the latest retail data from global insight leader IRI.

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