Press Releases

IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior

07 March, 2023

Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") today unveiled a new combined company name and brand identity: Circana.

Consumers swallow price inflation as their thirst for water-based drinks thrives, according to new IRI report

19 January, 2023

Inflation and sustained demand drove 8.9% value sales growth of water-based drinks in Europe in the last year (full year ended August 2022) to €35.6bn
Contribution from water and carbonates reaches €1.7bn (66%) which, along with sports and energy drinks +€0.7bn (29%) and...

IRI hires ex Amazon Advertising Leader to grow media business across Europe

12 January, 2023

IRI’s planning, targeting and measurement solutions will help brands and the agencies that serve them to maximize sales returns from media investment

Blistering cost of living crisis brings back 1970s and 1980s shopper behaviours: Consumers experiencing diminished living standards

24 October, 2022

IRI report reveals that with no sign of inflation dropping for the near future, consumers are displaying signs of severe ‘inflation fatigue’ that is forcing a range of coping behaviours not seen since the austere late 70s and early 80s

IRI and NPD Complete Merger, Creating a Leading Global Technology, Analytics and Data Provider

01 August, 2022

Combines leading FMCG, general merchandise, foodservice and food consumption data capabilities to offer innovative view of total retail purchasing and consumption trends

Lindt & Sprüngli expands global partnership as it moves to IRI's integrated big data and analytics platform

08 June, 2022

IRI's data allow Lindt & Sprüngli to gain broader insights into big data sets and collaborate more effectively with retailers

IRI reports change in consumer landscape as the proportion of private label loyalists now equals those of national brands in all key European markets

11 May, 2022

Private labels account for €194 bn, making up 35% of total FMCG value sales in Europe as gap narrows between national brands

IRI and NPD to Merge and Create a Leading Global Technology, Analytics and Data Provider

07 April, 2022

IRI and The NPD Group today announced the signing of a definitive agreement through which IRI and NPD will merge, creating a leading global technology, analytics and data provider that offers clients a view of total retail purchasing and consumption trends powered by advanced,...

IRI Inflation analysis calls for FMCG brands and retailers to look beyond the headlines and tap into changing consumer behaviour

21 February, 2022

New analysis published today by IRI, a leading provider of big data, predictive analytics and forward-looking insights, calls on FMCG (fast moving consumer goods) retailers and manufacturers to look beyond the current headlines on inflation and adopt a different mindset to tap...

Misty Muscatel Davis Joins IRI as Global Chief Marketing Officer

01 February, 2022

IRI®, a fast-growing, innovative, global provider of technology, data and predictive analytics for the consumer, retail and media sectors, today announced that Misty Muscatel Davis will join IRI as global chief marketing officer, effective Feb. 1, 2022.

Private labels are poised to increase sales as leading FMCG brands pass on inflationary price increases to consumers

18 October, 2021

Findings from IRI’s biannual ‘FMCG Demand Signals®’ report published today reveals how demand for major supermarkets’ own private labels have dragged, preventing them from capitalising on potential growth in value sales, despite promotions and prominent positioning on grocery ...

Euan Jarvie Joins IRI as President, EMEA

12 October, 2021

IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail and media sectors, today announced that Euan Jarvie will join IRI as president of the Europe, Middle East and Africa region, effective immediately. In this ...

Cecilia Ogude Joins IRI to Lead Diversity, Equity & Inclusion

28 June, 2021

IRI today announced that Cecilia Ogude, former Firmwide Diversity and Inclusion Program Lead at JPMorgan Chase & Co., has joined IRI as senior vice president of Diversity, Equity and Inclusion.

IRI Announces Diversity Advantage Program to Empower Minority- and Women-Owned Businesses

12 May, 2021

Leading retailers Ahold Delhaize USA Companies, Amazon and Kroger partnering with IRI to support first phase of innovative new program.

IRI Launches Most Comprehensive Omnichannel Platform With New OmniMarket and OmniConsumer Solutions

21 April, 2021

Solutions are bolstered by IRI’s recent acquisition of CoinOut, a 1.5-million-member receipt capture panel

IRI Announces Google Executive and CPG Advertising Leader Kirk Perry as Next President and CEO

30 March, 2021

Andrew Appel to transition to role as Board Director and Advisor

IRI Acquires Retail Consumer Insights Provider Intelligent Shopper Solutions (ISS) from Kognitiv Corporation

18 March, 2021

Acquisition Expands IRI’s Loyalty Solutions Capabilities for Enhanced Retailer/Supplier Collaboration

IRI Appoints Suellen Ravanas as Global Chief Financial Officer

14 December, 2020

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has appointed Suellen Ravanas as global chief financial officer, effective Dec. 10, 2020.

Leading South African FMCG manufacturer Tiger Brands selects IRI for world-class retail measurement services

09 December, 2020

Partnership delivers data integration, optimization and market insights

Lockdown treats create €2.2 billion spending boom in Europe, IRI reveals

26 November, 2020

IRI, a global leader in big data for consumer, retail and media companies, reveals today that consumers across Europe spent €2.2 billion more on food and drink treats during the first lockdown period, an increase of 12% over the same period last year.