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Experts: Dr Constantinos Kotopoulos

ACE MANAGING DIRECTOR, SOLUTIONS AND INNOVATION

Focus and Expertise:

  • Marketing Mix and Marketing ROI  (price, promo and media evaluation)
  • Marketing Budget Optimisation
  • Predictive Analytics (demand forecasting) 
  • Assortment and Portfolio Rationalisation
  • Store Level Merchandise (retail oriented analytics)
  • Basket / Loyalty Card / Product Affinity Analysis and Trip Missions
  • Consumer Centric Analytics (propensity modelling, clustering, segmentation, campaign management)