With the COVID-19 pandemic, the world has changed dramatically this year and some of these changes will be permanent impacting significantly the FMCG industry and retail across the globe.
IRI is closely tracking developments in our industry using its data sources and technology to help you understand the resulting changes in demand, range, price and promotion across channels, categories and brands across the world.
On a monthly basis, the IRI Markets Dashboard report identifies trends to watch across Western European countries, explains the implications for the FMCG industry and retailers and provides actions to take. It delivers a benchmark on a country-by-country basis and allows you to analyse trends across different markets.
FMCG Trends & FMCG Sales during COVID-19 pandemic
Explore IRI's analysis of FMCG Sales and FMCG Trends including Private Labels and Brands during the COVID-19 pandemic and this period of economic recession.
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