Leading South African FMCG manufacturer Tiger Brands selects IRI for world-class retail measurement services

Partnership delivers data integration, optimization and market insights

Cape Town, South Africa, 9 December 2020 – Tiger Brands, the leading food manufacturer in South Africa, has selected IRI, a global leader in big data, technology and analytics solutions for consumer, retail and media companies, to deliver retail measurement and data integration services. Tiger Brands joins the growing list of FMCG manufacturers and retailers using IRI’s data analytics and modelling solutions to drive brand growth.

One of the most widely recognised and trusted food manufacturers, Tiger Brands can be found in every household in South Africa, with brands spanning multiple categories, such as Fattis and Monis, Jungle Oats, All Gold, Purity, Oros, Ingrams, Doom and Tastic Rice.

IRI will provide fast, accurate market measurement data that shows how brands are performing in retailers, as well as twice-weekly insights on out of stocks in any store at any given time. Through better data optimisation and integration using IRI’s Unify solution, Tiger Brands will be able to alleviate potential out of stock losses for example and react faster and smarter to changing shopper behaviour and consumer needs in a constantly shifting FMCG market.

Dee Evans, Tiger Brands CMI Director, comments:“We are on a continuous journey to have an intrinsic understanding of market shifts, shopper behaviour and consumers’ needs, to know how best we may meet these needs, stay relevant and future-proof our business.

Tiger Brands has appointed IRI for its retail measurement services and to partner with us on this journey given their ability to optimize our data through smarter and faster delivery, data integration, and ability to flag gaps in execution and identify opportunities. In a world where uncertainty is the norm, the pace of change is faster, technology is smarter, and data is getting bigger, we believe this partnership will enhance our agility and ability to achieve executional excellence.

Martyn Freemantle, Managing Director South Africa, IRI, adds: “We’re delighted to be working with Tiger Brands, one of the largest and most respected food manufacturers in South Africa. The power of IRI’s technology combined with our insights capability, will give Tiger Brands the ability to better optimize its data, make quicker and better decisions that drive value for both the business and the customer and help identify opportunities for growth in the market.”

About Tiger Brands
Tiger Brands is one of Africa’s largest, listed manufacturers of fast-moving consumer goods (FMCG). Its core business is manufacturing, marketing and distributing everyday branded food to middle-income consumers. Tiger Brands also distribute leading brands in the home, personal care and baby sectors. In South Africa, Tiger Brands has prominent market shares in a broad range of categories, growing for almost a century through acquisitions and developing its brands.

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com

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