The company was able to gauge its performance against its peers, set achievable growth goals for e-commerce sales and create a growth road map, which included:
- A list of competitors to monitor and insights into competitor e-commerce performance.
- Prioritization of e-retailers and domains presenting the biggest marketing opportunity.
- Understanding of customer perceptions regarding the e-commerce channel and future purchase intents.
- Recommendations on how to create a comprehensive strategy for online and in-store sales growth.
The client expects to achieve 150 percent in e-commerce sales growth due to the insights, opportunities and recommendations generated by IRI.