As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place.
The impact on CPG due to the coronavirus pandemic has been undeniable. For the past few months, it has been fascinating to watch canned goods and other center-of-store products experience unprecedented levels of growth.
The phrase “the new normal” has become ubiquitous as the COVID-19 pandemic continues to dramatically impact most aspects of our lives, including our shopping and consumption behaviors.
So much has changed during the past few months since COVID-19 became a public health crisis and has now morphed into a financial pandemic creating havoc in the U.S. and globally.
Amid concerns over the meat supply chain as a result of plant closures due to the coronavirus.
We are now a few months into the COVID-19 pandemic in the U.S.
Phantom inventory is one of the biggest challenges that retailers face when managing proper inventory levels and availability on the shelf.
With consumers continuing to panic-buy and stockpile items from the grocery store, the CPG sector is on the front lines of the rapidly shifting COVID-19 pandemic.
Panic buying has somewhat slowed and certain items now have restrictions on the number purchased, we are seeing significant changes across much of the store.
Past crises provide a look at the short- and long-term effects of stockpiling behavior.
See recommendations on how to navigate stockpiling challenges during this time
There are unique recommendations for smaller and lower-penetration brands during this time.
Most of us have heard the adage that “doing good is good for business.” There are dozens of studies that prove equality, diversity and inclusion at work are good for the bottom line.
Many people say that fashion is the mirror of society, but another way to see how culture is evolving is by looking at what people are drinking.
Accounting for $41.6 billion (in L52W in MULOC) and touching nearly every household in the U.S., the beauty industry is massive and constantly evolving.
Consumer interest and adoption of plant-based foods continue to surge, and we’re now at a tipping point where I think it’s safe to say these foods are becoming mainstream. Food Business News recently called plant-based foods the trend of the year, as consumers increasingly inc...
Legal cannabis is turning into a game-changer for the CPG industry. Many retailers’ shelves that currently hold plant-based hand creams and herb-infused kombucha can expect an extra ingredient to make its way into those products soon: cannabidiol (CBD).
Direct-to-consumer (D2C) brands have some major advantages over legacy brands: they can often get to market faster, they can experiment more freely with partnerships and distribution models, and they are rarely seen as commodities. Most importantly, they intimately know their ...
Which shoppers are most important to your brand’s success? Without shopper data, is there any way to answer these important questions?
Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us