SIMULMEDIA is focused on helping companies maximize the ROI of their TV advertising through data-driven targeting and patented technology to reach audiences on national television.
The IRI/Simulmedia partnership allows brands to activate IRI ProScores® segments – targets that have been proven in digital channels – on national TV using Simulmedia’s predictive algorithms. This results in more cost-efficient and more precise audience targeting with television campaigns.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
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